SYS-CON MEDIA Authors: Adrian Bridgwater, Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman

News Feed Item

TRUSTe Doubles Mobile Advertising Partner Base as TRUSTed Ads Powers Billions of Privacy Safe Ads Worldwide

- As first to adopt the TRUSTed Ads Mobile Privacy Management Platform, Millennial Media shares results from their 2013 campaigns

LONDON, April 9, 2014 /PRNewswire/ -- TRUSTe, the leading global data privacy management company, today announced that it has more than doubled its mobile advertising partner base in the last year with a total of thirty-three networks now choosing to utilise TRUSTed Ads as their mobile advertising privacy solution. Since it was first to market two years ago, TRUSTed Ads has powered billions of privacy safe mobile ads, helping to support the explosion in mobile advertising innovation and growth through building consumer trust and understanding about behavioural advertising.

Logo - http://photos.prnewswire.com/prnh/20140106/CL40095LOGO

TRUSTed Ads is a comprehensive mobile advertising privacy solution that can be easily deployed across both mobile web and mobile apps, to meet the EU Self Regulatory Programme for OBA and the DAA Mobile Guidelines through offering consumers transparency and choice. TRUSTed Ads includes an easy-to-use preference management system that is accessed through the AdChoices icon and enables consumers to manage their personal privacy settings across mobile devices and websites, as well as a mobile app SDK for iOS and Android.

Recent independent research by Harris Interactive found that 70% of British consumers do not like the idea of being tracked on their mobile devices yet 43% felt more positive about Online Behavioural Advertising (OBA) when presented with the AdChoices icon, and 40% said they felt more positive about the advertiser.

Rich Qiu, Vice President Business Development & Mobile at TRUSTe said:

"In 2012, the mobile ad industry was potentially on a collision course with consumers as it developed increasingly innovative and potentially intrusive forms of tracking and behavioural targeting alongside growing consumer questions about the volume and type of personal data being collected on smartphones.

"Our market-leading mobile advertising privacy solution TRUSTed Ads, has proved to be ahead of the game in anticipating self-regulatory guidelines and delivering mobile privacy best practices making it a clear choice for forward-thinking ad networks such as Millennial Media, StrikeAd and byyd.

"By ensuring transparency about data collection on mobile devices, we increase consumer confidence and establish a foundation that allows businesses to effectively implement new and transformative mobile technologies. We are proud to be working with all our mobile advertising partners and continuing to innovate to help them take advantage of the opportunities as mobile becomes the platform of choice for consumers."

TRUSTed Ads expands mobile partner base worldwide

Since its launch in April 2012, thirty-three leading mobile ad networks have now chosen to partner with TRUSTe to meet self-regulatory guidelines and provide consumers with control of behavioural targeting, particularly on mobile.

Gavin Stirrat, COO, StrikeAd said:

"StrikeAd's partnership with TRUSTe reflects how seriously we consider data privacy and its ongoing implications. As mobile ad tracking and serving technology rapidly evolves, we rely on our relationship with TRUSTe to give both consumers and brands alike peace of mind that we're fully data management and privacy compliant."

Victor Malachard, CEO and Co-founder, byyd said:

"With TRUSTe we could deliver on a core promise to protect and maintain data privacy. We found it easy to implement a solution which helped us to deliver mobile-best privacy practices, meet self-regulatory requirements and satisfy the needs of key clients. This integration of best-in-class technology benefits the whole advertising ecosystem."

Millennial Media chooses TRUSTe for mobile privacy best practice

Before Millennial Media continued the global roll out of its Mobile Audience Solutions (MAS) behavioural targeting solution in the UK in January 2013, it wanted to be certain that it continued to be a leader in offering products that reflect industry best practices when it comes to mobile privacy. Millennial Media chose to partner with TRUSTe and use TRUSTed Ads, to meet the complex needs of their current agency clients, while maintaining consumer trust in the brands they represent.

Over a nine month period between April and December 2013, Millennial Media ran thousands of campaigns for clients across multiple industries within the UK market. Out of all impressions approximately 0.23% of users clicked on the icon and reviewed their preference options of whom a further 0.2% chose to opt-out. These stats show consumers want transparency and control due to the engagement with the AdChoices icon with very little opt-out.

Ho Shin, General Counsel and Chief Privacy Officer, Millennial Media, said:

"We process massive amounts of data to provide comprehensive advertising solutions, making it vital that we build trust for the advertising community by giving consumers control to engage in an increasingly mobile world. With global compatibility, TRUSTed Ads also supports our customers' worldwide mobile marketing objectives by adhering to industry-leading standards of privacy in the U.S. as well as internationally."

For more information about TRUSTed Ads go to http://www.truste.com/products-and-services/enterprise-privacy/TRUSTed-ads

About TRUSTe

TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls – along with privacy assessments and certifications. More than 5,000 companies worldwide, including Apple, Disney, eBay, Forbes, LinkedIn and Oracle rely on our DPM platform and globally recognised Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimise compliance risk. For more information, please visit www.truste.com.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
This builds on Puppet Labs' first class Windows support, including native .MSI packages for x32 and x64 operating systems, modules to extend common Windows server management tools, including Powershell, and integrations with Microsoft Azure and Visual Studio. By automating common Windows administration tasks, Puppet Labs is enabling users to adopt DevOps practices, thereby reducing the time needed to deploy applications from weeks to hours.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
SYS-CON Media announced today that Skytap blog on "DevOps Journal" exceeded 84,000 story reads. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Noel Wurst is the managing content editor at Skytap. Skytap provides SaaS-based dev/test environments to the enterprise. Skytap solution removes the inefficiencies and constraints that comp...