SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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Convertro Expands into EMEA, Hires Sales Executives to Address Rapid Growth

Convertro, a multi-touch attribution solution that helps brands and agencies optimize advertising effectiveness, today announced that it is expanding its sales operations to support rapid growth in European and Middle Eastern markets. The company is also expanding its executive sales team as trends toward online advertising adoption continue to move upward in the region. Newly appointed Senior Vice President of Global Sales Quinn Collins and Vice President of EMEA Sales David Curran will lead the team that is growing Convertro’s global customer base, which now includes Luxottica, DishWorld, onefinestay and Europe’s leading travel group TUI, among many others.

With continued advertising spending growth across the region, agencies and brands need solutions that enable them to measure, attribute and optimize conversions across channels. Collins will coordinate Convertro’s sales force to field the ever-increasing number of inbound prospects, which have grown by 300 percent over the last four months alone. Curran is tasked with leading the expansion of the pan-EMEA team, supporting the heavy demand from marketers who require the best technology to understand where to allocate budgets to maximize ad performance in real time.

“We’re seeing rapid growth and client acquisition in Europe, and with the addition of Quinn and David to Convertro’s team, we’re poised to add to our expanding customer base in the region,” said Jeff Zwelling, CEO and co-founder of Convertro. “We interviewed more than 200 people to find exactly the right leaders to train and scale our sales team across EMEA and globally. Quinn and David bring outstanding experience to the company, and they will be instrumental in the next phase of our growth.”

Quinn Collins, Convertro senior vice president of global sales, has a long record of success in sales management and marketing leadership. His expertise in media attribution, digital advertising and promotion, and analytics has helped him attract and retain top sales performers, introduce new concepts and technologies, and sell and retain major accounts throughout his career. Prior to joining Convertro, he was instrumental in building a high performance sales team for Catalina Marketing, where he was an integral part of transforming this startup to a publicly traded company with an approximate $2 billion market cap.

Over the past 18 years, David Curran, Convertro vice president of EMEA sales, has delivered fast, high-value, low-overhead pan-EMEA market entry and growth for six companies. He is a veteran of digital media and technology companies including AdTruth, 41st Parameter, Ounce Labs and others.

About Convertro

Convertro provides clients with actionable spend recommendations and scenario planning that empower them to confidently reallocate marketing from unprofitable sources to more profitable ones. Convertro accomplishes this by using algorithmic models that meld marketing cost and conversion data, including in-store, with customer marketing exposures captured at the most granular level. This regression-based model, combined with other proprietary technologies developed in-house, affords extreme flexibility and enables Convertro to generate spend optimizations for all marketing channels that a client may leverage, whether online (PPC, SEO, display, affiliate and social, for example) or offline (such as TV, radio and direct mail). Convertro is based in Santa Monica, Calif., and maintains offices in New York and Israel. For more information, visit: www.convertro.com or find us on Twitter at @convertro or on LinkedIn.

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