|By Business Wire||
|April 9, 2014 07:30 AM EDT||
Local Corporation (NASDAQ:LOCM), a leading local advertising and technology company, today announced the launch of its new mobile display ad network for advertisers and publishers.
The company’s new mobile display network provides advertisers with additional reach and exposure for their brands through the distribution of relevant display ads across Local’s extended network of mobile-enabled sites and apps.
“The launch of our mobile display ad network is a natural progression as we focus on becoming a mobile-first company,” said Michael Sawtell, president and COO, Local Corporation. “It also demonstrates one more way we are connecting advertisers with the increasing number of mobile-enabled consumers.
“According to eMarketer, US mobile display ad spending is expected to grow from $8.1 billion this year to $16.3 billion in 2016,” added Sawtell. “We are excited to utilize recent investments in our technology platform to further advance our mobile footprint in this growing market. We delivered impressive year-over-year network growth of over 140 percent in 2013, and the release of new mobile products for our advertising partners will continue to provide additional revenue opportunities for the company.”
The mobile display network distributes targeted mobile display ads from top advertisers to consumers through leading mobile-optimized sites and apps, including the mobile-enabled version of Local Corp.’s flagship Local.com site.
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading local advertising and technology company that connects businesses with millions of online and mobile consumers using a variety of innovative digital advertising products. The company’s patented Krillion® local shopping platform aggregates, normalizes and distributes dynamic, national and regional retail shopping content, from approximately 120,000 store locations, representing nearly 3 million localized products. For more information, visit: http://www.localcorporation.com or http://www.krillion.com. To download the company’s iOS® 7-compatible Havvit™ shopping app, go to: iTunes® (http://bit.ly/1d8Y111).
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