SYS-CON MEDIA Authors: Elizabeth White, Ed Featherston, Kevin Benedict, Adrian Bridgwater, Carmen Gonzalez

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Playa Hotels & Resorts Names Saskia Bigai Sales Representative for Italy

FT. LAUDERDALE, Fla., April 9, 2014 /PRNewswire/ -- Kevin Froemming, Executive Vice President and Chief Marketing Officer, Playa Resorts Management (Playa) today announced the appointment of Saskia Bigai as the official Playa sales representative for Italy.  Ms. Bigai is the managing director of her Italian based sales representative firm, Dreams Hotels.   

"We look forward to her tremendous expertise in helping us grow a strong customer presence throughout Italy as we continue to implement our global strategy of engaging dedicated representation and presence in key markets throughout the United Kingdom and Continental Europe, as well as Asia and South America," said Froemming.  "We are specifically targeting sales representation for the UK, Germany, Russia, Korea, China and Japan to complement our sales and marketing offices in Playa's core markets of the U.S., Canada and Mexico."

Ms. Bigai brings more than 20 years of group and travel industry sales experience across a diverse range of international luxury hotels and resorts. She began her career as a tour operator specializing in Caribbean destinations.  In 1999 she joined Constance Hotels where she was Director of Sales and Marketing in Italy. She founded her own firm, Dreams Hotels Consulting in 2006 and through her firm has held sales and marketing positions for several large resort brands. Ms. Bigai can be reached at [email protected].

About Playa Hotels & Resorts:

Playa Hotels & Resorts B.V. is a leading owner, operator and developer of all-inclusive beach resorts.  Playa Resorts Management is the operational management component of the organization.  Playa's portfolio consists of a collection of thirteen premier resorts comprising 5,805-rooms that are located in prime beach locations in Mexico, the Dominican Republic and Jamaica.  Playa owns and manages Hyatt Ziva Los Cabos, Hyatt Zilara Cancun and, opening in 2014, Hyatt Ziva Rose Hall Jamaica, Hyatt Ziva Puerto Vallarta and Hyatt Ziva Cancun.  The company also owns and operates three resorts under Playa's brands, The ROYAL and Gran, as well as five resorts in Mexico and the Dominican Republic that are managed by AMResorts under their Dreams and Secrets brands.  Under an agreement with an affiliate of Hyatt Hotels Corporation (NYSE: H), Playa will pursue the acquisition or development of new all-inclusive resort opportunities under two new Hyatt all-inclusive brands—Hyatt Ziva and Hyatt Zilara.  Playa will also have certain rights to operate Hyatt-branded all-inclusive resorts in five Latin American and Caribbean countries on an exclusive basis through 2018.  For more information visit: www.playaresorts.com.

Note: Certain matters discussed herein are forward-looking statements within the meaning of the Private Litigation Reform Act of 1995. Certain, but not necessarily all, of such statements can be identified by the use of forward-looking terminology, such as "believes," "expects," "may," "will,""should," "estimates" or "anticipates" or the negative thereof or comparable terminology. All forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual transactions, results, performance or achievements of the Company to be materially different from any future transactions, results, performance or achievements expressed or implied by such forward-looking statements. These may include: (i) national and local economic and business conditions or governmental regulations that will affect demand. 

SOURCE Playa Hotels & Resorts

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