|By Business Wire||
|April 9, 2014 12:55 PM EDT||
The Sales Lead Management Assn. (SLMA) announced that it is launching SLMALive, an internet radio channel with four hours of continuous programming each Thursday, from 10 a.m. to 2 p.m. PT. “The SLMALive channel will initially have eight, 30-minute program slots,” said James Obermayer, SLMA’s CEO and senior producer of SLMALive. “It will deliver a variety of continuous sales and marketing programming for listeners, through their computers, tablets, and smartphones, or from their iTunes subscription. The channel is called SLMALive because many programs can be viewed on YouTube and Google+.” Obermayer added that listeners (ears) on internet radio listen for 20-30 minutes at a time. “These aren’t quick clicks. These are people who want to listen to interviews, experts, commentators, tips and tricks, humor and stories, while they work and play.”
Ron Goodman, SLMA’s VP of Business Development, commented, “SLMALive internet radio can deliver 300-600% more listeners than webinars, at typically 10% of the cost.”
SLMALive accepts commercial advertising and allows program replays in various slots throughout the week.
SLMALive programs will focus on marketing and sales solutions:
10:00 - 10:55 a.m.: SLMA
11:00 - 11:28 a.m.: MSP Radio, brought to you by Continuum
11:30 - 11:58 a.m.: Leadspace Radio, brought to you by Leadspace
12:00 - 12:58 p.m.: Branding Business with RiechesBaird
1:00 - 1:28 p.m.: Talent Talk with Chris Dyer
5:00 - 6:00 p.m.: Replay: SLMARadio
Steve Gershik, acting CMO of Leadspace, said, “You can always count on the SLMA to innovate ways to connect sales and marketing people with the best information. We look forward to contributing Leadspace Radio to the global conversation around sales and marketing alignment.”
From Jeanne Hopkins, Continuum’s Senior VP and CMO: “Continuum is excited to launch our own MSP Radio program this week, created specifically for MSPs to help them drive success and growth in managed IT services. Radio is a fabulous venue for reaching our partners and prospects with the hottest topics, and syndication across iTunes and other websites will allow our audience to listen to our shows on demand, at their convenience.”
About the Sales Lead Management Association
The SLMA has 8,000 worldwide members and was founded in 2007. For more information about SLMA and SLMALive call Ron Goodman at 510.471.3874.