Click here to close now.

SYS-CON MEDIA Authors: Liz McMillan, Elizabeth White, Dana Gardner, tru welu, Blue Box Blog

News Feed Item

Skyya Communications Wins 'Best Industry Campaign of the Year for Consumer Products' for Re-Launch of Iconic Indian Motorcycle Brand

Recognized by Minnesota Public Relations Society of America, Skyya Also Awarded Top Honors for 'Best New Product Campaign'

MINNEAPOLIS, MN -- (Marketwired) -- 04/09/14 -- Skyya Communications, a high-touch boutique strategic communications agency with a fresh and innovative approach to serving the public relations and marketing needs of businesses ranging from stealth start-ups to challenger brands and global public companies, today announced that the Agency has been awarded two prestigious awards by the Minnesota Public Relations Society of America (PRSA); "Best Industry Campaign of the Year for Consumer Products" and "Best New Product Campaign with Budget over $100,000." Both awards recognize Skyya for its campaign to re-launch the Indian Motorcycle brand in 2013 on behalf of Polaris Industries, Inc. Skyya, a Minneapolis-based, award-winning agency with offices in New York City and Los Angeles, received top honors over finalists consisting of several of Minnesota's largest global agencies during the PRSA's 36th Annual Classics Award ceremony held on April 3.

Skyya re-launched Indian Motorcycle, America's first motorcycle company, under the new stewardship of Polaris Industries after 53 years of being dormant. The initial campaign culminated in August 2013 with the highly anticipated unveiling of three all-new Indian Motorcycle models, bringing choice back to the American motorcycling scene. The Indian Motorcycle campaign was a fusion of heritage and modern elements. Preceding the launch, Skyya worked with the Indian Motorcycle team to craft a nine-month "tease" campaign based on evolving engineering and marketing milestones. Significant results achieved included more than two billion unpaid media impressions in top-tier national business publications, consumer press, men's outlets, automotive press, and local and lifestyle publications; TV appearances, a steady drumbeat of special events and press releases, and a favorable product review campaign.

"A Classics Award from the Minnesota PRSA represents the pinnacle of success and recognition among PR practitioners in the state of Minnesota. To be honored with two of the program's top campaign awards in competition with several of the industry's largest agencies is humbling," said Derek Peterson, Managing Partner at Skyya Communications. "We are proud to have been chosen by Polaris Industries and the Indian Motorcycle team to lead the PR efforts for the historic rebirth of one America's most iconic brands. This is a collective win for Skyya and Indian Motorcycle and I am proud of the team for their hard work and dedication in achieving such unprecedented success."

The Minnesota PRSA Classics Awards recognize outstanding individual components, tactics of programs, or campaigns that incorporate sound research, planning, execution and evaluation. The awards are divided into two distinct categories: elements and programs. Classics Element Awards honor the best tactics of a program, while Classics Program Awards honor the best public relations campaigns. Since 1978, the Minnesota PRSA Classics Awards have recognized hundreds of organizations for excellence in public relations. The Classics are presented annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.

About Minnesota PRSA:
Chartered in 1949, Minnesota PRSA is the ninth largest chapter of the Public Relations Society of America (PRSA), the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 112 chapters nationwide, including 14 Professional Interest Sections that focus on specific industries and practice areas. Minnesota PRSA is comprised of more than 350 professionals from agency, corporate, non-profit, government and freelance sectors. (http://www.mnprsa.com/)

About Skyya Communications:
Skyya is an award-winning PR/strategic communications agency with a passion for helping clients ranging from pioneering technology startups to publicly traded global brands achieve stellar results. With a service portfolio that spans public relations, strategic marketing, social media, marketing communications, and corporate development, Skyya's highly experienced team brings a wealth of talent and commitment to innovative brands and functions as an integral part of their team. To learn more please visit http://www.skyya.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
As enterprises engage with Big Data technologies to develop applications needed to meet operational demands, new computation fabrics are continually being introduced. To leverage these new innovations, organizations are sacrificing market opportunities to gain expertise in learning new systems. In his session at Big Data Expo, Supreet Oberoi, Vice President of Field Engineering at Concurrent, Inc., discussed how to leverage existing infrastructure and investments and future-proof them against e...
The consumption economy is here and so are cloud applications and solutions that offer more than subscription and flat fee models and at the same time are available on a pure consumption model, which not only reduces IT spend but also lowers infrastructure costs, and offers ease of use and availability. In their session at 15th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed this shifting dynamic with an ...
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackI...
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT transformation?
The recent trends like cloud computing, social, mobile and Internet of Things are forcing enterprises to modernize in order to compete in the competitive globalized markets. However, enterprises are approaching newer technologies with a more silo-ed way, gaining only sub optimal benefits. The Modern Enterprise model is presented as a newer way to think of enterprise IT, which takes a more holistic approach to embracing modern technologies.
For better or worse, DevOps has gone mainstream. All doubt was removed when IBM and HP threw up their respective DevOps microsites. Where are we on the hype cycle? It's hard to say for sure but there's a feeling we're heading for the "Peak of Inflated Expectations." What does this mean for the enterprise? Should they avoid DevOps? Definitely not. Should they be cautious though? Absolutely. The truth is that DevOps and the enterprise are at best strange bedfellows. The movement has its roots in t...
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impac...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 8th International Big Data Expo, co-located with 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. As advanced data storage, access and analytics technologies aimed at handling high-volume and/or fast moving data all move center stage, aided by the cloud computing bo...
Every day we read jaw-dropping stats on the explosion of data. We allocate significant resources to harness and better understand it. We build businesses around it. But we’ve only just begun. For big payoffs in Big Data, CIOs are turning to cognitive computing. Cognitive computing’s ability to securely extract insights, understand natural language, and get smarter each time it’s used is the next, logical step for Big Data.
Enterprises are fast realizing the importance of integrating SaaS/Cloud applications, API and on-premises data and processes, to unleash hidden value. This webinar explores how managers can use a Microservice-centric approach to aggressively tackle the unexpected new integration challenges posed by proliferation of cloud, mobile, social and big data projects. Industry analyst and SOA expert Jason Bloomberg will strip away the hype from microservices, and clearly identify their advantages and d...
There's no doubt that the Internet of Things is driving the next wave of innovation. Google has spent billions over the past few months vacuuming up companies that specialize in smart appliances and machine learning. Already, Philips light bulbs, Audi automobiles, and Samsung washers and dryers can communicate with and be controlled from mobile devices. To take advantage of the opportunities the Internet of Things brings to your business, you'll want to start preparing now.
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
In a world of ever-accelerating business cycles and fast-changing client expectations, the cloud increasingly serves as a growth engine and a path to new business models. Dynamic clouds enable businesses to continuously reinvent themselves, adapting their business processes, their service and software delivery and their operations to achieve speed-to-market and quick response to customer feedback. As the cloud evolves, the industry has multiple competing cloud technologies, offering on-premises ...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
The OpenStack cloud operating system includes Trove, a database abstraction layer. Rather than applications connecting directly to a specific type of database, they connect to Trove, which in turn connects to one or more specific databases. One target database is Postgres Plus Cloud Database, which includes its own RESTful API. Trove was originally developed around MySQL, whose interfaces are significantly less complicated than those of the Postgres cloud database. In his session at 16th Cloud...