|By PR Newswire||
|April 9, 2014 09:31 PM EDT||
LOS ANGELES, April 9, 2014 /PRNewswire/ -- Leading high-end Japanese aesthetic salon Takano Yuri launches its new creative campaign featuring supermodel Miranda Kerr, with a television spot and various print media for the Japanese market. The work was produced by Takano Yuri's new creative agency, The Woo, in partnership with Route American Sports. The Woo is an independent ideas agency that specializes in developing creative marketing programs that woo people to brands. Takano Yuri, a company with more than 120 locations throughout Japan and average annual sales of 16 billion Yen, sought the U.S. agency to bring a Western sensibility to the brand.
"The Woo has an incredibly unique aesthetic, and we wanted to connect the Takano Yuri brand to their beautiful vision," said Masako Akiyama, Director of Marketing at Takano Yuri Beauty Clinic. "They have a proven track record of producing high quality work, listening to their clients, and achieving extraordinary results. Their experience with global brands gave us confidence, and they really delivered."
"We have a proven history working with companies based in Asia, including Lenovo. We understand their challenges and way of working," said David Abehsera, President of The Woo. "For Takano Yuri, we want to bring a Western feel and playfulness to the brand and encourage discerning Japanese consumers to take a new look. Miranda Kerr serves as the perfect face of the brand."
The Woo has recently created work for Lenovo starring Ashton Kutcher, who also serves as the brand's product engineer, as well as Kobe Bryant, who served as the celebrity spokesperson for the brand's K900 smartphone in the Asia and EMEA markets.
ABOUT THE WOO
The Woo is an independent, full-service ideas agency that specializes in developing fully-integrated creative marketing programs that woo people to brands. From strategy to execution, every program is centered around a lifestyle approach that bridges the divide between the physical and digital world, mimicking the behavior of today's consumer. With offices in Los Angeles and New York, the agency has crafted highly-targeted, creative campaigns for a diverse roster of brands including Lenovo, LA Fitness, Grand Marnier, Intel, Aston Martin, Microsoft, Duracell Powermat, Direct Relief International, Israel Tourism and Niagara Water. For more information, visit:
310.558.1188 x 301
SOURCE The Woo