|By PR Newswire||
|April 10, 2014 01:46 AM EDT||
MUMBAI, India, April 10, 2014 /PRNewswire/ --
MRSSIndia and Scent Analysis announce joint venture SA#M to provide multi-sensorial research platform encompassing all aspects of product/ concept development.
MRSS India, which is the Indian arm of multicountry market research specialists Majestic MRSS, and Scent Analysis have announced their joint venture SA#M, based in Mumbai, to provide strong experience in sensorial research and testing, robust data collection processes and facilities, international quality qualitative and quantitative skillsets and above all, full commitment to working closely with client partners to create 'love' brands for the Asian market.
Since 75% of the research done provides no real direction, and quantitative data leads to flat results, SA#M believes in providing actionable results by improving performance in the market place. We create coherence by building a concept-product fit before market launch in the marketing mix. We also help you build a strong connect to the brand by using consumer language and associations that matter by using tools like Sensorial brief, Sensorial Profiling, Sensorial Screening and Coherence evaluation.
- MRSSIndia is the Indian arm of Majestic MRSS, with office presence in countries like China, Taiwan, Hong Kong, Singapore, Thailand, Vietnam, UAE, Philippines & Indonesia. And quality experienced field team presence in other countries like Saudi Arabia, Kuwait, Sri Lanka, Bangladesh, Bahrain, Oman, Cambodia, Australia, Turkey, Tunisia, South Korea, Japan, Bhutan, Nepal, Myanmar, Iran, Malaysia.
About Majestic MRSS:
Majestic MRSS is one of the largest independent full service market research firms in Asia that specializes in multi-country research. We conduct various studies in qualitative, quantitative and online market research and market tracking. MMRSS is a member of market research associations like ESOMAR, QRCA, MMRA and MRA, providing full-service operations in India, Indonesia, Singapore, Hong Kong, Taiwan, Vietnam, Thailand, UAE, China, Japan and South Korea. Majestic MRSS has client servicing offices in twelve major countries in Asia with dedicated research professionals and project managers to take care of research process and procedure in these countries. Majestic MRSS provides a full range of market research service to global clients. We offer a wide range of qualitative and quantitative research services both nationally and internationally, specializing in planning, execution and proactive field management for multi-phased and multi-location projects.
About Scent Analysis
SCENTANALYSIS is a specialist multi-sensorial research agency headquartered in Germany.
Raj Sharma, Co-Founder and President (Global)
Sandeep Bhatia, Executive Director
SOURCE Majestic MRSS