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SYS-CON MEDIA Authors: SmartBear Blog, Liz McMillan, Kevin Jackson, Peter Silva, Greg Wind

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Research and Markets: Turkey B2C E-Commerce Report 2014

Research and Markets (http://www.researchandmarkets.com/research/86v8r9/turkey_b2c) has announced the addition of the "Turkey B2C E-Commerce Report 2014" report to their offering.

Turkey B2C E-Commerce Report 2014, indicates that Turkey is among the world leaders in B2C E-Commerce growth. Sales in 2013 were around 40% higher than the previous year, with growth rates close to this number expected for the next three years. There were over 50,000 E-Commerce portals operating in Turkey in 2013.

The research team reports that the growing Internet and mobile penetration, developed logistics and high bank card use drive the B2C E-Commerce boom. Almost 50% of the population in Turkey use the Internet, and this online audience is one of the most engaged in Europe, with over 30 hours online per user in December 2012, behind only the UK. Turkey's Internet users are also the youngest in Europe, with this demographic group showing increasing interest in B2C E-Commerce websites. A quarter of all Internet users shop online, with the share having grown by several percentage points from 2012. Online shopper penetration among female Internet users is growing especially fast, though there are still more male online shoppers than female. Credit card is by far the most used payment method in B2C E-Commerce transactions.

The B2C E-Commerce market share of pure Internet players in Turkey was the highest in Europe in 2012. The largest player on the Turkish B2C E-Commerce market was online mass merchant Hepsiburada.com with a high one-digit market share. In 2013, its sales were growing by +50% compared to 2012. Other players, such as store-based and online retailer of electronics Teknosa and private shopping club Markafoni.com also saw their sales increase significantly, while local online food delivery company Yemeksepeti expanded to the Middle East under the Foodonclick brand.

The two most visited E-Commerce websites were automobile classifieds and marketplace Sahibinden.com and B2C/C2C auction and marketplace Gittigidioyr.com. Private shopping clubs Trendyol.com and Markafoni.com followed, with three online mass merchants Hepsiburada.com, Limango.com.tr, Morhipo.com ranking behind them.

Key Topics Covered:

1. Management Summary

2. International Comparison

3. Trends

4. Sales

5. Shares

6. Users/Shoppers

7. Products

8. Payment Methods

9. Players

Companies Mentioned

  • Amazon.com
  • Ebay
  • Hepsiburada.com
  • Limango.com.tr
  • Markafoni.com
  • Teknosa.com
  • Trendyol.com

For more information visit http://www.researchandmarkets.com/research/86v8r9/turkey_b2c

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