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SYS-CON MEDIA Authors: Liz McMillan, Esmeralda Swartz, Hovhannes Avoyan, Elizabeth White, Adrian Bridgwater

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DIRECTV's New Wireless Genie Mini Now Available Nationwide

DIRECTV's new Wireless Genie Mini (WGM), which gives customers the freedom to place their TVs anywhere they want and enjoy a full HD DVR experience on every TV without seeing the clutter of cable wires and boxes in every room, is now available to all DIRECTV customers nationwide.

Beginning today, DIRECTV is launching a new national advertising campaign to support the rollout of the WGMs. In typical DIRECTV fashion, the TV creative highlights the benefits of wireless boxes in a truly unexpected way.

Each WGM acts just like an HD DVR – recording, pausing and rewinding live TV, with the ability to fast-forward and delete pre-recorded shows from any room in the home. Customers also have complete access to DIRECTV's on demand programming platform if their DIRECTV Genie is connected to the Internet. In addition, customers can begin watching their favorite show in one room and finish it in another.

"Along with our technologically advanced DIRECTV Genie, which is now capable of wireless distribution, we’re proud to launch the new Wireless Genie Mini that will allow customers to eliminate messy cable wires and boxes in every room," said Romulo Pontual, executive vice president and CTO for DIRECTV. "Customers will love the simplicity of wirelessly connecting multiple TV's to their DIRECTV Genie anywhere inside the home or even in their backyard."

DIRECTV customers interested in a Wireless Genie Mini (WGM) will need to have both a DIRECTV Genie—the entertainment hub of the home— and a Wireless Video Bridge (WVB) professionally installed, which gives them the flexibility to add additional TVs in any room. Customers can just call in to DIRECTV and have an additional WGM sent to them and easily install it.

Setting up a WGM is simple. The DIRECTV Genie connects to the Whole Home Network via coax wiring. The WGM's then connect to the Genie wirelessly on a private, secure network created by the WVB. Customers can tuck the WGM behind their television and never see cable boxes and wires again.

New customers who take a Genie HD DVR can upgrade to wireless for just $99. For more information on the DIRECTV Genie or WGM please visit directv.com/genie.

About DIRECTV
DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 37 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 20 million customers access to more than 195 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy-award winning technology and higher customer satisfaction than the leading cable companies for 13 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 17 million customers. DIRECTV sports and entertainment properties include two Regional Sports Networks (Rocky Mountain and Pittsburgh), and minority ownership interests in Root Sports Northwest and Game Show Network. For the most up-to-date information on DIRECTV, please visit www.directv.com.

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