SYS-CON MEDIA Authors: Lori MacVittie, Pat Romanski, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

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Efftec Deepens C-Level Technical Expertise With New CTO

MK Tantum, Former Digital Director and Software Marketing Executive, Is Hired to Fuel Efftec Technical Product Portfolio Growth

TULSA, OK -- (Marketwired) -- 04/10/14 -- Efftec International, Inc. (OTC: EFFI), a holding company focused on direct acquisition and development in growth industries, today announces that the Company has contracted respected technology veteran, Mary-Kathryn (MK) Tantum as the company's Chief Technical Officer. As CTO, MK will be leading product development and digital marketing for the company's portfolio of technology products, as well as identifying and facilitating future strategic IT acquisitions.

Ms. Tantum has held executive marketing positions with several global software and consumer healthcare companies, and was integral in the launch and marketing of a globally-known web-based medical information forum and site, which is now one of the primary sources of medical information on the web. During her tenure as Digital Marketing Director for Nature's Products, a nutritional supplement manufacturer, she led the development of the company's e-commerce business as well as all of the online marketing activities supporting the company's portfolio of consumer products.

At SpectorSoft, a Fortune 500 consumer and enterprise security software company, she was the Digital Marketing and Consumer Acquisitions Director, where she oversaw all online marketing and promotional activity for the company's consumer product division.

MK is being contracted to serve as Efftec's CTO as the company positions itself for aggressive growth in the online currency and medical marijuana technology sectors, and to help the company scale its current mobile and web product platforms globally.

Efftec's CEO, Alex Desousa, stated that "We now have the leader who will build the technology infrastructure, strategic marketing, and user acquisition plan for the company's future. MK's team will identify and build new innovations which leverage emerging technologies to a global audience. We couldn't be more pleased with our choice, and what she brings to our capabilities in terms truly making the Company name and brand known on a global level."

Efftec International, Inc. (OTC: EFFI) is a holding company with two operating subsidiaries. Efftec's core focus is on the acquisition and development of proprietary technologies. The Company is actively expanding its footprint in the technology marketplace through acquisitions of valuable IP and existing companies with proven business models.

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This Press Release may contain, among other things, certain forward-looking statements, including, without limitation, (i) statements with respect to the Company's plans, objectives, expectations and intentions; and (ii) other statements identified by words such as "may," "could," "would," "should," "believes," "expects," "anticipates," "estimates," "intends," "plans" or similar expressions. These statements are based upon the current beliefs and expectations of the Company's management and are subject to significant risks and uncertainties. Actual results may differ from those set forth in the forward-looking statements. These forward-looking statements involve certain risks and uncertainties that are subject to change based on various factors (many of which are beyond the Company's control).

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