SYS-CON MEDIA Authors: Kevin Benedict, Jason Bloomberg, David H Deans, RealWire News Distribution, Gilad Parann-Nissany

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Leading Global Publishers Adopt Outbrain Engage for Content Engagement and Native Monetization

Proprietary Technology Offers Comprehensive Platform to Deliver the Best, Most Personalized Content Experience

NEW YORK, April 10, 2014 /PRNewswire/ -- Outbrain, the web's leading content discovery platform, today announced that Slate, ESPN, Le Monde and The Independent are among the leading publishers to deploy the newest release of Outbrain Engage for managing and optimizing content engagement and monetization of their online properties. The new Outbrain Engage represents the integration of multiple technologies over the past year, and is the first solution of its kind. Engage enables publishers to generate a more personalized and captivating audience experience while increasing native monetization opportunities.

Outbrain's expansion of the Engage product to some of the web's largest global properties is a reflection of its rapid growth and successful innovations in supporting the new era of digital publishing. The new solution allows premium publishers to deploy advanced algorithms and creates a robust native marketplace to increase the value of their digital assets.­

"Our success as a media organization starts with the relationship that we hold with our audience. Outbrain Engage serves as the engine to strengthen this trusted bond at every touch point and increases the value of the content we can deliver to them," said Jean-Christophe Potocki, Deputy Managing Director at Le Monde Interactive.

"Through Outbrain we gain invaluable insight into dynamic user behavior so that we can deliver more than just content recommendations. Engage allows us to drive audience engagement, deliver editorial insight and increase revenue across all our online content properties," concluded Potocki.

The new product is an outgrowth of last year's acquisition of Visual Revenue, Inc. by Outbrain. The subsequent pairing of Visual Revenue's editorial decision support and predictive analytics with Outbrain's industry-leading content discovery platform has changed the way its publishing partners understand their audiences and foster engagement with them, leading to stronger readership and better monetization.

Outbrain Engage's Editorial Suite now delivers real-time insights on audience interaction to publishers, provides editorial tools for managing content like Instant Headline & Image Testing and editorially-programmed personalized modules. It also supports content discovery modules that both enhance audience engagement and deliver sustainable revenue.

Outbrain's strong partnerships with publishers stem from the respect that comes from its aggressive stance against "bait-ive" and untrustworthy content schemes. Outbrain Engage allows publishers to further monetize their content by offering a new suite of native monetization solutions, while trusting that Outbrain is committed to the upkeep of their reputation. Publishers who take advantage of the new Outbrain Engage platform can now further leverage Outbrain's vast index of trustworthy, paid content recommendations and place them natively across all of their content sites; in-stream on homepages and section fronts, within mobile apps and on the mobile web. Publishers can customize placements to their needs, whether that's below articles, as sidebars, within streams, or combining multiple placements and optimizing for different goals and objectives in order to extract the most value from their content assets.

"Consumption of media in the digital world has exploded to incorporate many different sites, multiple channels of discovery and a variety of personal devices employed by audiences to engage with our partners, said Yaron Galai, Outbrain's CEO. "Outbrain Engage offers the insight into that dynamic so that we can deliver more than just content recommendations. Engage serves as the engine to strengthen the trusted relationship publishers have with their audience at every touch point and increases the value of the content that can be delivered to them." 

Established in 2006, Outbrain was the first content discovery platform to market and has led the field ever since. It now serves over 150 billion personalized content recommendations every month and with an install base of more than 100,000 websites, top-tier premium publications that currently leverage the Outbrain platform include: CNN, Fox News, NBC News and The Guardian.

"At the end of the day, what we're doing is helping publishers deliver the best, most personalized experience to each and every user in a construct that fits their editorial mission and makes their business work," concluded Galai.

About Outbrain

Outbrain (www.outbrain.com) is the world's largest content discovery platform, bringing personalized, relevant online, mobile and video content to audiences and helping publishers understand their audiences through data.

Outbrain works with over 100,000 sites and serving over 14 billion page views per month for top-tier publications like: The Guardian, The Daily Telegraph, CNN, ESPN, Fox News, Le Monde and Hearst. Founded in 2006, the company is headquartered in New York with 17 offices globally, including the U.S., U.K., Israel, Singapore, Japan and Australia.

 

SOURCE Outbrain

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