SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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Sigma Corporation Announces Pricing and Availability of 50mm f/1.4 DG HSM Art Lens

The Sigma 50mm f/1.4 DG HSM Prime Art Lens is Now Available at B&H Photo Video for $949

NEW YORK, NY--(Marketwired - April 11, 2014) - B&H Photo and Sigma are pleased to announce the price and availability of the newest addition to its Art camera lens lineup, the 50mm f/1.4 DG HSM Art lens. Now available for pre-order at B&H Photo Video at an astonishing price of $949.

As the fundamental standard-length lens for full-frame DSLR cameras, Sigma has taken the reengineering of their 50mm f/1.4 DG HSM lens to a higher level. It now sits atop their Art line as a high-performance lens, ready to be embraced by pro shooters and all those who appreciate a good piece of glass. Available for Nikon F, Canon EF, and Sigma SA mounts, the lens' fast maximum aperture of f/1.4 enables consistently superior performance in low light and distinct shallow depth-of-field control.

Its minimum-focus distance has been improved to 15.7" and its maximum magnification ratio to 1:5.6. It is therefore a better lens for detailed close-ups than its predecessors, and with a new optical construction of 13 elements in 8 groups, including Special Low Dispersion glass elements, peripheral brightness is optimized and overall resolution improved. Sharpness at wide apertures is paramount to Sigma's redesign of its 50mm f/1.4.

A Hyper Sonic AF Motor, along with an optimized AF algorithm, produces quiet, smooth, and fast autofocus performance that benefits the Sigma 50mm f/1.4 DG HSM lens' use in a wide variety of situations. This AF motor also permits full-time manual focusing control for refined precision by simply turning the focus ring at any time.

Sigma 50mm f/1.4 DG HSM Art lens Product Highlights

  • Aperture Range: f/1.4 to f/16
  • One Molded Glass Aspherical Element
  • Three Special Low-Dispersion Elements
  • Super Multi-Layer Coating
  • Floating System & Large Diameter Design
  • Hyper Sonic AF Motor
  • Rounded Nine-Blade Diaphragm
  • Thermally Stable Composite Material
  • Brass Bayonet Mount
  • Compatible with Sigma USB Dock

B&H Photo Video is an authorized Sigma dealer, with the most up to date Sigma product information, product pricing and promotional offers. Read and learn about the Sigma 50mm lens at BH Explora: http://www.bhphotovideo.com/explora/photography/news/unveiled-sigma-50mm-f14-dg-hsm-lens

Connect with B&H Photo on the web. (Facebook, Twitter, Tumblr, Google+, Pinterest, Flickr)

About B&H Photo Video 

As the world's largest source of photography, video and audio equipment, B&H Photo-Video is known worldwide for their attentive, knowledgeable sales force, and excellent customer service, including fast, reliable shipping. Visitors to the website can access a variety of enlightening articles and educational videos. B&H has been satisfying customers worldwide for 40 years. http://www.bhphotovideo.com/.

The B and H YouTube Channel has an unmatched wealth of educational photography content. Our entertaining and informative videos feature product overviews from our in-house specialists, as well as photography industry experts. You can even view the B&H Event Space presentations from many of the world's foremost photographers, and interviews with some of photography's most dynamic characters. Tap into this exciting resource by subscribing to the B&H YouTube Channel here.

When in Manhattan, take a tour of the B&H Photography SuperStore located at 420 9th Ave. The expo continues all year round at B&H, in the camera kiosks. Featuring the newest cameras, the kiosks are manned by manufacturer representatives, who are there to guide and demonstrate the latest photographic technology. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest photography gear.

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