|By PR Newswire||
|April 11, 2014 06:43 AM EDT||
AMSTERDAM, April 11, 2014 /PRNewswire/ --
Didix, market leader in the Netherlands in gift cards and leisure promotions, annouced today that it has completed two acquisitions in the United Kingdom; that of Gourmet Society and Restaurant Choice. The Gourmet Society is one of the largest and most successful subscription based dining clubs in the UK with more than 500,000 members and 7,000 affiliated restaurants. Restaurant Choice is the first open-loop restaurant gift voucher scheme in the UK and is welcomed at more than 1,500 restaurants throughout Britain.
Boudewijn Jansen, CEO and founder of Didix: "These acquisitions have placed Didix on the international map.Both Gourmet Society and Restaurant Choiceare top brands in the UK. Didix can leverage its network to rapidly grow these brands by adding their presence in large retail channels.In addition, there is a huge opportunitybetween Gourmet Society, ourdining discount activities in the Netherlands (DinerJaarKaart) and our recently launched ventures in Belgium and Germanyto create one brand acrossthese countries."
Rob Thielen , Chairman and founder of Waterland: "Didix has made great strides in a short period of time to show its international ambitions.Having fortified its presence in its domestic market of The Netherlands, Didix is ready to broaden its horizons in other markets. We look forward to assisting the management team at Didix in achieving its international goals."
Simon Leonard, director and owner of Gourmet Society, will be joining the board of directors at Didix. Jennifer Goddard, founder and director of Restaurant Choice, will remain in her current position.
ABN AMRO, bank of Didix, has made the acquisitions possible, showing once again its leading position in entrepreneurial investment banking and business partner of Didix.
Didix is market leader in the gift cards, leisure promotions and restaurant discount cards industry in the Netherlands and Belgium. Didix also represents and manages the gift cards of well-known retailers in the Netherlands such as De Bijenkorf, HEMA, KARWEI, Perry Sport and Intratuin for external sales. Furthermore, DIDIX owns several well known gifting concepts in the Netherlands, including the RestaurantCadeau, BioscoopCadeau, De Nationale Kadobon, Beauty&ParfumCadeau, HEMA Lekker Weg experience boxes and CinemaCadeau in Belgium.