|By PR Newswire||
|April 14, 2014 04:01 AM EDT||
LONDON, April 14, 2014 /PRNewswire/ --
At a well-attended gathering of the Chinese business and media community at Melia White House in Central London, Mr Ming Xie, Chairman of Luzhou, released the spirit of China into the ether of the United Kingdom, with an enthusiastic dedication and introductory speech.
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'Wherever you'll find Chinese, you'll find Luzhou Laojiao' he declared,' Lujo is synonymous with China, wherever you are' .
Luzhou Laojiao (LZLJ) or Lujo (as we know it in UK), the iconic Chinese liquor, was finally unleashed, to excited revellers, among videos, classical music and generous toasts.
Plans to launch 'LUJO' are in hand, with media support from Propeller TV, and an undisclosed distributor was also present at the event to discuss future activity. Mr Xie shared with us that 'LUJO' has just reached annual sales of 50bnRMB (about £5bn) in China. Given that 'LUJO' is seen as a valued and respected gift between dignitaries and business people, this, represents a lot of business deals, toasts and gifts.
Among media guests, chiefs from the Chinese and British press, including, China Daily, Sina, TVB, CIBN, Chinese People's daily, Chinese weekly, Sing Tao daily, CBG, Vision New China, Nouvelles D'Europe, The Daily Express and -with whom Mr Xie conducted interviews . Propeller TV is also broadcasting a documentary of the delegations visit for broadcast on the Business World programme in April, (Sky 189, Freeview 229, Monday's)
If you who have not enjoyed 'LUJO', you can rest assured that it represents one of China's great heritage brands- stretching back from 1573 from Sichuan province.
Made from pure organic sorghum and over 50% proof, 'LUJO' is believed to be an elixir of conversation designed to 'liberate the spirit'.
Luzhou Laojiao is seen as a valued and respected gift between dignitaries and business people. The brand represents the spirit and heritage of traditional Chinese craftsmanship and is the classic business gift.
Mr Ming Xie Chairman of Luzhou says 'Our hope is to make Luzhou the Icon of respect and tradition among everyone in and beyond China. Please think of it as' the spirit of interaction between peoples'.
Luzhou Laojiao is pronounced 'Loo-Joe Lau ji-ow'
Propeller TV: Is a Chinese TV station based in London, broadcasting on Sky 189, Freeview 229 and CIBN in China.