SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

News Feed Item

BridgeStreet Global Hospitality Announces Long-Term Affiliate Agreement with Short Stay Group Amsterdam

-- Leading European Hospitality Company Becomes Preferred Provider with 10-year Partnership

HERNDON, Virginia, April 14, 2014 /PRNewswire/ -- BridgeStreet Global Hospitality – the leading international solution for serviced apartments – proudly announces a 10-year agreement with Short Stay Group in Amsterdam, one of the largest serviced apartment companies in Europe, uniting as the preferred provider under the BridgeStreet® affiliate program in key European growth markets including Amsterdam, Barcelona and Paris.

On the heels of the company's launch of BridgeStreet Global Hospitality, unveiling an industry-leading family of brands ranging from six- to two-star experiences, the company introduces its new affiliate membership program. Regional serviced apartment companies benefit from BridgeStreet's international brand awareness and world-class systems, along with preferred booking status in allocated market and brand tiers. BridgeStreet affiliate program members gain the expertise and knowledge needed to succeed within the sector, creating a brand halo effect that puts a best-in-class stamp of approval on new projects.

Selected Short Stay Group locations will be repositioned under BridgeStreet's ApartHotels, Living, Places and Studyo brands. The collaboration drives the brand's goal to actively affiliate with leading serviced apartment providers to create the ultimate hospitality experience, with intuitive operational standards, co-branded collateral and, eventually, a joint booking portal.

"Affiliating with the Short Stay Group complements BridgeStreet's long-term strategic plan to expand in growing European markets," said Sean Worker, chief executive officer of BridgeStreet Global Hospitality. "Short Stay Group is a well-respected and recognized leader with an established, profitable presence in the region."

The relationship is mutually beneficial, with BridgeStreet acting as the springboard for Short Stay Group to attract corporate business. Leveraging BridgeStreet's global Fortune 500 client base and offsetting the current four-day average length of stay and leisure guest focus, the affiliate model minimizes the risk of tourism fluctuation by building consistent, longer-term bookings. Additionally, the partnership adds to BridgeStreet's increasing international footprint with a full suite of co-branded offerings for clients and guests.

"With a strong management team, excellent financial position and proven performance, BridgeStreet Global Hospitality is a leading brand in serviced apartments with the dynamic corporate share we need," said Peter Heule, managing director of Short Stay Group. "We conducted a high level of diligence into this search and identified BridgeStreet as a prominent international player in corporate travel and are incredibly pleased with our synergies." 

"This agreement is a great example of BridgeStreet's flexibility when it comes to our growth plans," said Paul Rands, director of international development of BridgeStreet Global Hospitality. "The announcement of this deal demonstrates our versatility, now offering an affiliate program alongside existing lease, management agreement and franchise options."

With more than 50,000 apartments in 60 countries, BridgeStreet Global Hospitality meets every need, whether guests plan to stay three days, three weeks or three years. BridgeStreet's family of brands includes six-star Exclusive, five-star Residences, four-star ApartHotels and Living, three-star Places and two-star Studyo offering the convenience of apartment living with a variety of service packages to offer each guest options based on location, price point and individual needs.

For more information on BridgeStreet Global Hospitality, visit www.bridgestreet.com or call 1(800) 278 7338 / +44 (0) 20 7792 2222. For more information on affiliate membership opportunities and BridgeStreet branded properties, please contact Paul Rands, director of international development at 44 (0) 207 313 2807 or [email protected].

About BridgeStreet Global Hospitality
With more than 50,000 apartments in over 60 countries, BridgeStreet Global Hospitality – comprised of six unique brands – is the leading hospitality solution offering serviced apartment experiences for travelers seeking an alternative to typical hotel accommodations. BridgeStreet's family of brands includes six-star Exclusive, five-star Residences, four-star ApartHotels and Living, three-star Places and two-star Studyo offering the convenience of apartment living with a variety of service packages to offer each guest options based on location, price point and individual needs. Widely recognized for uncompromising standards of quality, comfort and service, BridgeStreet Global Hospitality is a renowned award winner in both the Americas and EMEA (Europe, the Middle East and Africa). For more information on BridgeStreet Global Hospitality, please visit www.bridgestreet.com or call 800 278 7338.

About Short Stay Group
Short Stay Group is a privately owned company, with its headquarters in Amsterdam. Short Stay Group is one of the biggest short stay companies in Europe and exclusively manages a total of around 400 short stay apartments in three cities: Amsterdam, Paris and Barcelona.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "the new virtualization." But containers are more than lightweight virtual machines. Beyond their small...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the ...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Media announced today that Aruna Ravichandran, VP of Marketing, Application Performance Management and DevOps at CA Technologies, has joined DevOps Journal’s authors. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Aruna's inaugural article "Four Essential Cultural Hacks for DevOps Newbies" discusses how to demonstrate the...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
Software-driven innovation is becoming a primary approach to how businesses create and deliver new value to customers. A survey of 400 business and IT executives by the IBM Institute for Business Value showed businesses that are more effective at software delivery are also more profitable than their peers nearly 70 percent of the time (1). DevOps provides a way for businesses to remain competitive, applying lean and agile principles to software development to speed the delivery of software that ...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment...