Click here to close now.

SYS-CON MEDIA Authors: Liz McMillan, Pat Romanski, Elizabeth White, Wade Williamson, Lori MacVittie

News Feed Item

BridgeStreet Global Hospitality Announces Long-Term Affiliate Agreement with Short Stay Group Amsterdam

-- Leading European Hospitality Company Becomes Preferred Provider with 10-year Partnership

HERNDON, Virginia, April 14, 2014 /PRNewswire/ -- BridgeStreet Global Hospitality – the leading international solution for serviced apartments – proudly announces a 10-year agreement with Short Stay Group in Amsterdam, one of the largest serviced apartment companies in Europe, uniting as the preferred provider under the BridgeStreet® affiliate program in key European growth markets including Amsterdam, Barcelona and Paris.

On the heels of the company's launch of BridgeStreet Global Hospitality, unveiling an industry-leading family of brands ranging from six- to two-star experiences, the company introduces its new affiliate membership program. Regional serviced apartment companies benefit from BridgeStreet's international brand awareness and world-class systems, along with preferred booking status in allocated market and brand tiers. BridgeStreet affiliate program members gain the expertise and knowledge needed to succeed within the sector, creating a brand halo effect that puts a best-in-class stamp of approval on new projects.

Selected Short Stay Group locations will be repositioned under BridgeStreet's ApartHotels, Living, Places and Studyo brands. The collaboration drives the brand's goal to actively affiliate with leading serviced apartment providers to create the ultimate hospitality experience, with intuitive operational standards, co-branded collateral and, eventually, a joint booking portal.

"Affiliating with the Short Stay Group complements BridgeStreet's long-term strategic plan to expand in growing European markets," said Sean Worker, chief executive officer of BridgeStreet Global Hospitality. "Short Stay Group is a well-respected and recognized leader with an established, profitable presence in the region."

The relationship is mutually beneficial, with BridgeStreet acting as the springboard for Short Stay Group to attract corporate business. Leveraging BridgeStreet's global Fortune 500 client base and offsetting the current four-day average length of stay and leisure guest focus, the affiliate model minimizes the risk of tourism fluctuation by building consistent, longer-term bookings. Additionally, the partnership adds to BridgeStreet's increasing international footprint with a full suite of co-branded offerings for clients and guests.

"With a strong management team, excellent financial position and proven performance, BridgeStreet Global Hospitality is a leading brand in serviced apartments with the dynamic corporate share we need," said Peter Heule, managing director of Short Stay Group. "We conducted a high level of diligence into this search and identified BridgeStreet as a prominent international player in corporate travel and are incredibly pleased with our synergies." 

"This agreement is a great example of BridgeStreet's flexibility when it comes to our growth plans," said Paul Rands, director of international development of BridgeStreet Global Hospitality. "The announcement of this deal demonstrates our versatility, now offering an affiliate program alongside existing lease, management agreement and franchise options."

With more than 50,000 apartments in 60 countries, BridgeStreet Global Hospitality meets every need, whether guests plan to stay three days, three weeks or three years. BridgeStreet's family of brands includes six-star Exclusive, five-star Residences, four-star ApartHotels and Living, three-star Places and two-star Studyo offering the convenience of apartment living with a variety of service packages to offer each guest options based on location, price point and individual needs.

For more information on BridgeStreet Global Hospitality, visit www.bridgestreet.com or call 1(800) 278 7338 / +44 (0) 20 7792 2222. For more information on affiliate membership opportunities and BridgeStreet branded properties, please contact Paul Rands, director of international development at 44 (0) 207 313 2807 or [email protected].

About BridgeStreet Global Hospitality
With more than 50,000 apartments in over 60 countries, BridgeStreet Global Hospitality – comprised of six unique brands – is the leading hospitality solution offering serviced apartment experiences for travelers seeking an alternative to typical hotel accommodations. BridgeStreet's family of brands includes six-star Exclusive, five-star Residences, four-star ApartHotels and Living, three-star Places and two-star Studyo offering the convenience of apartment living with a variety of service packages to offer each guest options based on location, price point and individual needs. Widely recognized for uncompromising standards of quality, comfort and service, BridgeStreet Global Hospitality is a renowned award winner in both the Americas and EMEA (Europe, the Middle East and Africa). For more information on BridgeStreet Global Hospitality, please visit www.bridgestreet.com or call 800 278 7338.

About Short Stay Group
Short Stay Group is a privately owned company, with its headquarters in Amsterdam. Short Stay Group is one of the biggest short stay companies in Europe and exclusively manages a total of around 400 short stay apartments in three cities: Amsterdam, Paris and Barcelona.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...
SYS-CON Events announced today that Litmus Automation will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Litmus Automation’s vision is to provide a solution for companies that are in a rush to embrace the disruptive Internet of Things technology and leverage it for real business challenges. Litmus Automation simplifies the complexity of connected devices applications with Loop, a secure and scalable clou...
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
With the arrival of the Big Data revolution, a data professional is expected to master a broad spectrum of complex domains including data processing, mathematics, programming languages, machine learning techniques, and business knowledge. While this mastery is undoubtedly important, this narrow focus on tool usage has divorced many from the imagination required to solve real-world problems. As the demand for analysis increases, the data science community must transform from tool experts to "data...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, will provide some practical insights on what, how and why when implementing "software-defined" in the dat...
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of C...
SYS-CON Events announced today that Emcien will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Emcien’s vision is to let anyone use data to know the future. Emcien has built an automated, predictive analysis product that improves the lives of real people. Emcien allows people to automate their data analysis so they can build a better future.
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional S...
WSM International has launched a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of the organization. According to a recent press release from Gartner, "By 2016, DevOps will evolve from a niche strategy employed by large cloud ...
SYS-CON Events announced today that QTS Realty Trust, one of the nation’s largest and fastest-growing providers of data center facilities and cloud services and a leader in security and compliance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. QTS Realty Trust, Inc. (NYSE: QTS) is a leading national provider of data center solutions and fully managed services, and a leader in security and compliance...
SYS-CON Events announced today that WSM International (WSM), the world’s leading cloud and server migration services provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. WSM is a solutions integrator with a core focus on cloud and server migration, transformation and DevOps services.
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...