Click here to close now.

SYS-CON MEDIA Authors: Plutora Blog, Bart Copeland, Andreas Grabner, Liz McMillan, Dana Gardner

News Feed Item

Eastwick Expands East; Opens Office in New York

Geographic Expansion, Executive Team Hires, Promotions and Client Momentum Support Company Vision and Growth

SUNNYVALE, CA and NEW YORK, NY -- (Marketwired) -- 04/14/14 -- Eastwick, a leading independent integrated communications firm, today announced the launch of a New York office, along with executive level hires, promotions and client momentum. Today's announcement comes as the firm expands its services and staff to serve expanding global technology clients.

New York Office

The opening of an office in New York City provides Eastwick proximity to the epicenter of the media, advertising, financial services markets and a burgeoning tech scene. According to data released in April 2014 by the Partnership for New York City, tech employment has increased by 21 percent since 2006, nearly double the nation's 12 percent growth in tech jobs. Eastwick's expansion to New York will enable the firm to better serve clients, deepen relationships with East Coast-based influencers and expand the talent pool for recruitment in the city's high tech hub.

"Geographic expansion has been a long-term goal for Eastwick, and with several notable East Coast-based clients, and a forecast for strong revenue growth, the time was right to head east," said Barbara Bates, chief executive officer and founder of Eastwick. "We're aiming to create a two-way exchange of ideas between the Silicon Valley tech scene and that of New York. Both have things to offer the other and we hope to be the ones to foster that collaboration."

To learn more about the launch, visit www.eastwick.com/ewnylaunch.

Leadership Team Expansion, New Group Leads Named

Joining the Eastwick executive team is Douglas Liddie, chief operating officer. With more than 25 years of diverse organizational leadership experience in the public relations, management consulting and cleantech fields, Doug is responsible for guiding the agency's organizational growth and overseeing the agency's finance, legal, human resources, information technology and administrative business systems.

Gwen Murphy has joined Eastwick as senior vice president to lead the company's Advocacy Marketing Group. Gwen brings more than 20 years of high tech communications expertise, both in-house and on the agency side, managing internal and external communications programs for industry giants including Cisco, Sun Microsystems, Sybase, Quantum, as well as emerging companies such as ACTIVE Network, Eloqua, Marketo, Netopia, and Nuance. As head of the Eastwick Advocacy Marketing Group, Gwen is responsible for developing, leading and managing high-impact communications programs that deliver quantifiable results, helping clients drive sales, and speed time to revenue.

Also joining Eastwick as vice president of the Social and Digital Group is Sahana Jayaraman. Sahana joins Eastwick from Fleishman-Hillard, where she led social media efforts for Visa, Kaiser Permanente, and ATT Interactive. Sahana brings 12 years of brand communications experience supporting a wide range of B2B and B2C clients in campaign planning and execution. Whether it's driving brand awareness, amplifying product launches, content marketing, influencer engagement, or crisis management, Sahana has extensive experience helping clients effectively leverage social and digital technologies to meet communications objectives. As head of the Social and Digital Group, Sahana is responsible for managing and building Eastwick social and digital service offerings, partnerships, and strategic oversight and counsel on client programs.

Marisa Mayer will lead Eastwick talent management and joins the company with 20 years of human resource experience, most recently at SparkPR. As the head of talent management at Eastwick, Marisa leads professional development, recruiting and retaining top talent and has a focus on Eastwick culture.

Promotions

Heather Kernahan, who joined Eastwick in February 2013 as senior vice president, has been promoted to executive vice president and general manager. In this new role, Heather will execute the Eastwick plan to move the agency through its next phase of growth and will continue to concentrate on client satisfaction, expanding services and achieving agency revenue business results.

Erin McCabe has also been promoted to senior vice president, Client Services Group. With more than 15 years in Eastwick leadership roles, she is focused on developing teams that deliver exceptional client service, setting agency-wide quality standards and building strategic plans for clients.

Client Growth across Verticals

Eastwick reports continued client momentum and growth across all of its technology verticals, including enterprise, security, consumer, big data and analytics, cleantech, education technology, advertising technology and digital media. New clients who have turned to Eastwick for value-building results include: Imergy Power Systems, Intaact, Matterport, MyBuys, Neustar, Schneider Electric, SCIenergy, SmartHome Ventures, Soligent, Spotzot, ThoughtSpot and Women's Startup Lab.

About Eastwick
Eastwick is a leading strategic integrated communications firm that partners with its technology clients to build value, activate audiences, and accelerate market leadership. Its mission is to help technology greats -- the proven winners and rising stars -- accelerate their growth and build value. With a powerful mix of public relations, content, advocacy, social media marketing, and creative services, Eastwick drives audience momentum and positions companies to shape and lead their markets while achieving breakthrough levels of success. Founded and led by Barbara Bates, Eastwick has guided hundreds of innovators to new levels of success for more than 20 years. To learn more about Eastwick, visit http://www.eastwick.com and follow the company on Twitter @eastwickcom and on facebook.com/eastwickcom.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2566962

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understand...
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use c...
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, includin...
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impac...
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of present...
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applicatio...
VictorOps is making on-call suck less with the only collaborative alert management platform on the market. With easy on-call scheduling management, a real-time incident timeline that gives you contextual relevance around your alerts and powerful reporting features that make post-mortems more effective, VictorOps helps your IT/DevOps team solve problems faster.
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, will discuss why containers should be paired with new architectural practices such as microservices ra...
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been ...
Companies today struggle to manage the types and volume of data their customers and employees generate and use every day. With billions of requests daily, operational consistency can be elusive. In his session at Big Data Expo, Dave McCrory, CTO at Basho Technologies, will explore how a distributed systems solution, such as NoSQL, can give organizations the consistency and availability necessary to succeed with on-demand data, offering high availability at massive scale.
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, de...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focu...
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...