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SYS-CON MEDIA Authors: Liz McMillan, Esmeralda Swartz, Hovhannes Avoyan, Elizabeth White, Adrian Bridgwater

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New CommonSpot Release by PaperThin Improves User Experiences

PaperThin Inc., a leading SaaS, cloud-based Web content management solution provider, today announced the launch of its Spring 2014 release. Features in Spring 2014 enable content managers to do complex tasks more intuitively while improving the site visitor experience for better marketing results.

CommonSpot simplifies video management by seamlessly integrating with multiple media sources such as ...

CommonSpot simplifies video management by seamlessly integrating with multiple media sources such as YouTube or Brightcove.(Photo: Business Wire)

With CommonSpot Spring 2014, you can now:

  • Leverage video content more easily—Take advantage of the power of video to drive home your messaging though easy access, management and publishing of internal or external multimedia assets within CommonSpot’s streamlined user interface. Native integration of Brightcove and YouTube’s external multimedia services enables you to seamlessly and conveniently utilize the expertise and hosting capacity of dedicated video-sharing services to improve quality, reliability, efficiency, and control when serving video or multimedia content.
  • Change content layouts on the fly—As your content constantly changes, don’t force or shortchange messaging to fit page real-estate. Instead, though one-click WYSIWYG options, change the page section’s layout on the fly to display the content the way you want it to maximize effectiveness. Render content responsively using multiple columns, tabs, carousels, accordions, type-ahead lists and by any other means.
  • Manage navigation without code—Create flexible navigation or context structures that hierarchically define your content, allowing you to easily control access to your high level messaging. Then render these structures appropriately for multiple devices in the form of expanding/collapsing horizontal or vertical menus, accordion lists, mega menus, carousels, etc., all without the need to write code.
  • Optimize websites for the disabled—Create accessible web pages, organize content using HTML5 outlining, tag content regions, view how well those pages perform for accessibility, and optimize them in real time for the devices and web access strategies most often used by individuals with disabilities.
  • Easily incorporate responsive design—Utilize new CSS, container and navigation capabilities to integrate any of the popular grid systems, making it easy to incorporate a responsive design into your site. Then once the design is set in place, designers can develop pre-defined layouts that enable marketers to easily control future content in a responsive manner.

In addition to these features, Spring 2014 includes numerous customer requested improvements and enhancements such as the ability to post social media content directly to LinkedIn and Facebook group pages, improvements to Google Analytics reporting, Contextualization scheduling, updated browser and platform support and much more.

"Prior to selecting CommonSpot, we had used a home-grown CMS. We needed to replace the system we had built, while maintaining the extensive features we had developed. CommonSpot fit the bill. Additionally, the features in CommonSpot Spring 2014 are helping us meet our strategy of offering customers a more experience-focused website that leverages features such as responsive design and multimedia—to name only a few. We are excited about the functionality that the product brings us and look forward to taking advantage of these features, once our new site goes live later this month,” said Allan Jagos, Project Manager, Robinson & Cole LLP.

“Our move to CommonSpot Spring 2014 was prompted by the need for a redesign of our Fiber Science and Apparel Design website. The recently-launched new site takes advantage of the Navigation Builder feature allowing our marketing team to easily manage site navigation, reducing dependence on IT. We look forward to leveraging other new features in CommonSpot as the site further develops,” said Mark Vorreuter, manager web and digital communications, Cornell University College of Human Ecology.

“CommonSpot makes complex but critical marketing tasks simple,” said Todd Peters, president of PaperThin. “Implementing personalization, responsive designs or even navigation in a manner that allows your needs to evolve over time is often difficult. As a result these features which greatly improve marketing results are often put on the backburner. That is what the Spring 2014 release is about, making complex but critical tasks more attainable for quantifiable marketing results.”

About CommonSpot:

CommonSpot is a secure web platform that includes a powerful content management solution, a suite of marketing solutions, web 2.0 and social media apps, and an open-source application development framework that allow organizations to create world-class web experiences. CommonSpot’s marketing suite helps organizations increase site traffic, optimize Web content, improve brand loyalty, and achieve higher conversion rates. Its intuitive user interface allows content managers to easily publish Web content via any delivery channel (social media, streaming media, video, mobile, etc.). Available on premises or in the cloud, CommonSpot serves as a web foundation that empowers digital marketers to do their jobs better for a greater return on marketing investments.

About PaperThin:

PaperThin, Inc. is a privately held, MA-based company. Its flagship product CommonSpot™ helps organizations create world-class Web experiences. PaperThin's customers span multiple industries, including: government, healthcare, higher education, and association/non-profit sectors. Customers such as American University, Cornell University, Hasbro, Seton Hall University, Sharp HealthCare, Sir Speedy, The National Park Service, and Washington County of Oregon use CommonSpot to solve their multi-channel Web needs. To learn more, visit PaperThin at www.paperthin.com, follow us at www.twitter.com/commonspot, view customer videos on YouTube, or connect with us via LinkedIn.

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