SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

News Feed Item

Healthcare Marketing Directors & Pharmaceutical Brand Managers Invited To Take A Peek Into .Com Domain Names Vault Of Brand Naming Company & Copywriting Agency Articulated Brands®

Pharmaceutical brand managers and marketing directors responsible for healthcare marketing success may find relief as Los Angeles brand development boutique, copywriting agency & brand naming company Articulated Brands® offers over 20 healthcare names, we

LOS ANGELES, April 14, 2014 /PRNewswire-iReach/ -- Pharmaceutical brand managers and marketing directors working for healthcare startups and small businesses in the wellness, nutrition and organic products industries know a great company name and great product names, along with their exact match .com names, can serve as boons to successful launches. But great, standout pharmaceutical names, and names suitable for healthcare products, supplements, nutraceuticals and health foods pose uniquely difficult branding and brand naming challenges.

(Photo: http://photos.prnewswire.com/prnh/20140414/MN04083)

"In marketing, plain vanilla has proven to be wildly ineffective and exorbitantly wasteful. But if you overpromise, you run the serious risk of being perceived as snake oil. If you under-promise, nobody's going to pay attention," the brand development, copywriting and naming company owner cautions.

The Los Angeles brand consultant, who has been producing award-winning copywriting and brand development work for over twenty years, advises that even if only via euphonics, the pleasantness of the name's sound, great brand names should imply an emotional benefit and at least hint at the why, the driving force, behind the product, the company and the target consumer's buying behavior.

"Patients are sick and tired… obviously," jokes the irreverent Silverman, "of names too difficult to pronounce or completely void of meaning. While there are certainly stringent FDA and FTC restrictions to navigate, I think it's also dangerous to have consumers' homes full of prescription bottles and packages for which the remedy's objective is too readily forgettable."

The brand marketing & company naming consultant doesn't think the recent worldwide release of new global top level domain names (gtld's) such as .ventures, and .holdings which commenced earlier this year will do much to tamper the business world's desire for a winning, customer-friendly .com domain name. He says he doesn't foresee much domain name squatting in these new gltds or those soon forthcoming, and has only reserved a handful as a hedge for his own personal domain name portfolio.

"The dot com suffix is what people are going to think of first. My guess is that these rounds of new global top level domain names which commenced in February willl, in fact, gain more traction, adoption and use than any of the prior ones, like .co and .biz, but that there will always be a cache and a practical search utility inherent in a .com domain name address."

What's inside the company naming agency's .com domain name vault? From arthritis to insomnia, depression to acid reflux, pharmaceutical names for healthcare marketers include options for many different offerings, including general wellness and healthcare company names, cardiology names, optometric & ophthalmic names, gastrointestinal names, and psychiatric names. (Among those .com domain names listed on the website of naming agency Articulated Brands® http://articulatedbrands.com/company-naming-agency-business-name-consultant-los-angeles/ are: benogen.com, bentak.com, cardexa.com, catarest.com, ceutia.com, cyoben.com, digentis.com, digesse.com, eucardia.com, eurestin.com, lactesse.com, occuvia.com, optesse.com, respix.com, rheumax.com, rumexa.com, seraxin.com, somanique.com, somaric.com, symplesse.com.)

Wellness and healthcare brand managers know a distinctive brand name can be a significant asset both on the company's balance sheet, and in how it helps to support sustainable marketing performance. But they're also well aware of how insurmountable arriving at a dynamic and available product name can feel. Experienced brand managers and chief marketing officers know you need a long list of viable product name or company name options, and that the inherent difficulty in birthing a new brand far surpasses the capabilities of any ordinary creative services firm or the so-called wisdom of the crowd.

"Great naming is business development, positioning and branding all rolled into one," voices Silverman, the company namer who was responsible for such distinctive monikers as Sympo, Libretto Espresso, HarvestWaste and Wildfire Networking.  Other examples of his work are displayed on his branding, copywriting & company naming agency's website http://articulatedbrands.com.

"In my experience," Silverman adds, "great company naming and great product naming are 70% strategy and 30% creative exercise, but that's where too many naming services firms and too many naming initiatives fall short."

While offering these healthcare domain names for sale, the entrepreneurial marketing innovator makes his strategy transparent: he's also using these domain names, which were created on a purely speculative basis, as an open invitation for pharmaceutical brand managers and others facing these marketing, product naming and company naming hurdles to bring their challenges to him directly.

"While I may lack an international research team… or fancy offices, for that matter," says the self-effacing Silverman, "what I offer small business marketing teams is a chance to work one-on-one with a proven marketing and creative strategist, one who can save them tens of thousands of dollars by not chasing the wrong position."

For more on brand marketing consultant Scott Silverman or his Los Angeles brand strategy, creative brand development, copywriting and company naming agency:  http://www.articulatedbrands.com.

Media Contact: Scott Silverman, Articulated Brands, 310-826-8518, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Articulated Brands

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
SYS-CON Media announced that Centrify, a provider of unified identity management across cloud, mobile and data center environments that delivers single sign-on (SSO) for users and a simplified identity infrastructure for IT, has launched an ad campaign on Cloud Computing Journal. The ads focus on security: how an organization can successfully control privilege for all of the organization’s identities to mitigate identity-related risk without slowing down the business, and how Centrify provides ...
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo – to be held June 9-11, 2015, at the Javits Center in New York City, NY – is now accepting Hackathon proposals. Hackathon sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem. At Cloud Expo 2014 Silicon Valley, IBM held the Bluemix Developer Playground on November 5 and ElasticBox held the DevOps Hackathon on November 6. Both events took place on the expo fl...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrateg...
Fundamentally, SDN is still mostly about network plumbing. While plumbing may be useful to tinker with, what you can do with your plumbing is far more intriguing. A rigid interpretation of SDN confines it to Layers 2 and 3, and that's reasonable. But SDN opens opportunities for novel constructions in Layers 4 to 7 that solve real operational problems in data centers. "Data center," in fact, might become anachronistic - data is everywhere, constantly on the move, seemingly always overflowing. Net...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.