|By PR Newswire||
|April 14, 2014 12:55 PM EDT||
LOS ANGELES, April 14, 2014 /PRNewswire-iReach/ -- Pharmaceutical brand managers and marketing directors working for healthcare startups and small businesses in the wellness, nutrition and organic products industries know a great company name and great product names, along with their exact match .com names, can serve as boons to successful launches. But great, standout pharmaceutical names, and names suitable for healthcare products, supplements, nutraceuticals and health foods pose uniquely difficult branding and brand naming challenges.
"In marketing, plain vanilla has proven to be wildly ineffective and exorbitantly wasteful. But if you overpromise, you run the serious risk of being perceived as snake oil. If you under-promise, nobody's going to pay attention," the brand development, copywriting and naming company owner cautions.
The Los Angeles brand consultant, who has been producing award-winning copywriting and brand development work for over twenty years, advises that even if only via euphonics, the pleasantness of the name's sound, great brand names should imply an emotional benefit and at least hint at the why, the driving force, behind the product, the company and the target consumer's buying behavior.
"Patients are sick and tired… obviously," jokes the irreverent Silverman, "of names too difficult to pronounce or completely void of meaning. While there are certainly stringent FDA and FTC restrictions to navigate, I think it's also dangerous to have consumers' homes full of prescription bottles and packages for which the remedy's objective is too readily forgettable."
The brand marketing & company naming consultant doesn't think the recent worldwide release of new global top level domain names (gtld's) such as .ventures, and .holdings which commenced earlier this year will do much to tamper the business world's desire for a winning, customer-friendly .com domain name. He says he doesn't foresee much domain name squatting in these new gltds or those soon forthcoming, and has only reserved a handful as a hedge for his own personal domain name portfolio.
"The dot com suffix is what people are going to think of first. My guess is that these rounds of new global top level domain names which commenced in February willl, in fact, gain more traction, adoption and use than any of the prior ones, like .co and .biz, but that there will always be a cache and a practical search utility inherent in a .com domain name address."
What's inside the company naming agency's .com domain name vault? From arthritis to insomnia, depression to acid reflux, pharmaceutical names for healthcare marketers include options for many different offerings, including general wellness and healthcare company names, cardiology names, optometric & ophthalmic names, gastrointestinal names, and psychiatric names. (Among those .com domain names listed on the website of naming agency Articulated Brands® http://articulatedbrands.com/company-naming-agency-business-name-consultant-los-angeles/ are: benogen.com, bentak.com, cardexa.com, catarest.com, ceutia.com, cyoben.com, digentis.com, digesse.com, eucardia.com, eurestin.com, lactesse.com, occuvia.com, optesse.com, respix.com, rheumax.com, rumexa.com, seraxin.com, somanique.com, somaric.com, symplesse.com.)
Wellness and healthcare brand managers know a distinctive brand name can be a significant asset both on the company's balance sheet, and in how it helps to support sustainable marketing performance. But they're also well aware of how insurmountable arriving at a dynamic and available product name can feel. Experienced brand managers and chief marketing officers know you need a long list of viable product name or company name options, and that the inherent difficulty in birthing a new brand far surpasses the capabilities of any ordinary creative services firm or the so-called wisdom of the crowd.
"Great naming is business development, positioning and branding all rolled into one," voices Silverman, the company namer who was responsible for such distinctive monikers as Sympo, Libretto Espresso, HarvestWaste and Wildfire Networking. Other examples of his work are displayed on his branding, copywriting & company naming agency's website http://articulatedbrands.com.
"In my experience," Silverman adds, "great company naming and great product naming are 70% strategy and 30% creative exercise, but that's where too many naming services firms and too many naming initiatives fall short."
While offering these healthcare domain names for sale, the entrepreneurial marketing innovator makes his strategy transparent: he's also using these domain names, which were created on a purely speculative basis, as an open invitation for pharmaceutical brand managers and others facing these marketing, product naming and company naming hurdles to bring their challenges to him directly.
"While I may lack an international research team… or fancy offices, for that matter," says the self-effacing Silverman, "what I offer small business marketing teams is a chance to work one-on-one with a proven marketing and creative strategist, one who can save them tens of thousands of dollars by not chasing the wrong position."
For more on brand marketing consultant Scott Silverman or his Los Angeles brand strategy, creative brand development, copywriting and company naming agency: http://www.articulatedbrands.com.
Media Contact: Scott Silverman, Articulated Brands, 310-826-8518, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE Articulated Brands
VictorOps is making on-call suck less with the only collaborative alert management platform on the market. With easy on-call scheduling management, a real-time incident timeline that gives you contextual relevance around your alerts and powerful reporting features that make post-mortems more effective, VictorOps helps your IT/DevOps team solve problems faster.
Mar. 1, 2015 05:00 PM EST Reads: 1,184
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, will discuss why containers should be paired with new architectural practices such as microservices ra...
Mar. 1, 2015 04:00 PM EST Reads: 1,417
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been ...
Mar. 1, 2015 04:00 PM EST Reads: 1,187
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focu...
Mar. 1, 2015 03:15 PM EST Reads: 1,311
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing...
Mar. 1, 2015 02:00 PM EST Reads: 1,286
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Mar. 1, 2015 01:45 PM EST Reads: 1,184
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
Mar. 1, 2015 01:15 PM EST Reads: 1,075
SYS-CON Events announced today Arista Networks will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Arista Networks was founded to deliver software-driven cloud networking solutions for large data center and computing environments. Arista’s award-winning 10/40/100GbE switches redefine scalability, robustness, and price-performance, with over 3,000 customers and more than three million cloud networking ports depl...
Mar. 1, 2015 01:00 PM EST Reads: 1,540
Application metrics, logs, and business KPIs are a goldmine. It’s easy to get started with the ELK stack (Elasticsearch, Logstash and Kibana) – you can see lots of people coming up with impressive dashboards, in less than a day, with no previous experience. Going from proof-of-concept to production tends to be a bit more difficult, unfortunately, and it tends to gobble up our attention, time, and money. In his session at DevOps Summit, Otis Gospodnetić, co-author of Lucene in Action and founder...
Mar. 1, 2015 01:00 PM EST Reads: 1,295
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, will explain the best practices of continuous testing at high scale, which is r...
Mar. 1, 2015 01:00 PM EST Reads: 1,155
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
Mar. 1, 2015 12:00 PM EST Reads: 1,886
Thanks to Docker, it becomes very easy to leverage containers to build, ship, and run any Linux application on any kind of infrastructure. Docker is particularly helpful for microservice architectures because their successful implementation relies on a fast, efficient deployment mechanism – which is precisely one of the features of Docker. Microservice architectures are therefore becoming more popular, and are increasingly seen as an interesting option even for smaller projects, instead of bein...
Mar. 1, 2015 12:00 PM EST Reads: 2,537
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
Mar. 1, 2015 12:00 PM EST Reads: 2,350
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @Things...
Mar. 1, 2015 12:00 PM EST Reads: 1,224
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
Mar. 1, 2015 11:00 AM EST Reads: 2,698