SYS-CON MEDIA Authors: Esmeralda Swartz, Trevor Parsons, Pat Romanski, Elizabeth White, Yeshim Deniz

News Feed Item

Land Rover Announces Global Partnership With Virgin Galactic

NEW YORK CITY, April 15, 2014 /PRNewswire/ --

  • Land Rover announces its New Age of Discovery in dramatic fashion in New York
  • Global reveal of Land Rover's new Discovery Vision Concept car alongside SpaceShipTwo, the world's first commercial spaceship
  • Land Rover is Virgin Galactic's first global partner, bringing together two world leaders in adventure, innovation and exploration  
  • Partnership to be used to inspire young people across the globe to pursue careers in engineering, science and technology 

Land Rover, the British brand synonymous with adventure, has revealed a long-term global partnership with Richard Branson's pioneering commercial spaceline, Virgin Galactic.  

     (Photo: http://photos.prnewswire.com/prnh/20140415/680376-a )

     (Photo: http://photos.prnewswire.com/prnh/20140415/680376-b )

Demonstrating their shared vision of pioneering spirit, technological innovation and sense of adventure, the ground breaking partnership was announced against the backdrop of SpaceShipTwo, the world's first commercial passenger carrying spacecraft, together with Land Rover's new Discovery Vision Concept vehicle.  The announcement illustrates the commitment that both brands share to iconic design and engineering excellence and a desire to push the boundaries of travel for the next generation.

The partnership will see Land Rover vehicles become part of daily life for the Virgin Galactic team and for all 'Future Astronauts', the space experience will now begin with Land Rover as they arrive in New Mexico for training, and continue to the moment they drive from the space terminal building to the waiting spaceship.  Land Rover will base a fleet of vehicles at the Virgin Galactic test centre in the Mojave Desert, California and at its astounding operational New Mexico base, Spaceport America.

The exciting announcement was revealed in dramatic fashion on board USS Intrepid, a former aircraft carrier and now a museum dedicated to the exploration of sea, air and space and anchored on the Hudson River.  Land Rover's first act as exclusive partner was to bring a unique full-size replica of SpaceShipTwo VSS Enterprise to New York, where it joined the remarkable British Airways Concorde and its namesake Space Shuttle Enterprise upon the Intrepid.  Like the Space Shuttle, SpaceShipTwo is the first of a revolutionary fleet of reusable human spacecraft.  Having the vehicles in one place for the first time provided a powerful symbol of human ingenuity and the adventurous spirit of exploration and discovery.

Revealed alongside SpaceShipTwo was Land Rover's Discovery Vision Concept, a vision of Land Rover's future family of Discovery vehicles. The concept car previews dynamic new design language and an array of world first technologies. Building on Land Rover's renowned all-terrain capability, the Discovery Vision Concept represents the ultimate SUV of the future.

The vehicle uses augmented reality technology to display a 'see-through' view of the terrain ahead, making the front of the car 'virtually' invisible from inside the cabin. Gesture Control allows you to open the doors, operate the indicators or turn on the headlamps simply by moving your hand, while Laser Referencing projects visible markings, symbols and imagery onto the ground to aid low speed or tricky manoeuvres.

More than 200 VIP guests witnessed the two game-changing vehicles, which were revealed against a stunning Manhattan background and an awe-inspiring projection mapping sequence.  

Richard Branson, Founder of Virgin Galactic, said: "We couldn't be more delighted to have Land Rover join us on our incredible journey. It is hard to think of a brand which is more synonymous with exploration and adventure. The safety and engineering excellence of Land Rover's vehicles, which have been the stuff of legend for more than 65 years, are attributes which also lie at the heart of Virgin Galactic. We look forward to crossing the final frontier together and to a long and fruitful partnership."    

Phil Popham, Group Marketing Director of Jaguar Land Rover, said: "This is a marriage of two of Britain's most iconic brands which celebrate shared values, a pioneering spirit and a true sense of adventure.  Not only do we both share the same long-term vision to enable mankind to explore, but we also want to develop this partnership to inspire others.  From our tens of thousands of employees and customers to schools and colleges, motivating more young people to pursue careers in engineering, science, technology and math - and explore new ways of travelling for future generations.

"Land Rover's heart beats 'above and beyond' - we are pioneers on land and Virgin Galactic is the pioneer of space.  It's a very special match of brands with a shared vision."

Both brands run significant and highly regarded community relations and STEM education programmes, which encourage young people to aspire to a future in science, technology, engineering and mathematics and together see the huge potential to develop this partnership to inspire others and motivate more young people to pursue careers in these vitally important fields.

Courtesy of Land Rover, SpaceShipTwo, will remain on display at Intrepid Sea, Air and Space Museum for the public to view from 15th to the 22nd April. It will sit alongside other game changing artefacts including the first ever space shuttle Enterprise, the prototype NASA orbiter that paved the way for the space shuttle programme and the record-breaking and revolutionary supersonic passenger airliner, the Concorde.

The Discovery Vision Concept will be on display at the New York Auto Show, which opens on Wednesday 16th April.  

Follow the excitement as the story continues to unfold on Land Rover's Facebook, Twitter and Instagram pages and join the conversation using #ReadyToDiscover.

To view a specially created film to mark the dawn of a new partnership for Land Rover and Virgin Galactic visit: https://www.youtube.com/watch?v=yhR3GCqT0Zg and to see Richard Branson comment on the partnership visit: https://www.youtube.com/watch?v=ghrQOWO5r1o

Notes to Editors:  

DISCOVERY VISION CONCEPT  

The Discovery Vision Concept is a bold vision of the SUV of the future. The iconic Land Rover Discovery is poised to transition from a single model to a new family of vehicles designed to meet every need of the customers of tomorrow. The pioneering spirit at the core of Discovery for the last 25 years continues with Land Rover's bold new vision for the new age of Discovery: smarter, more connected, more desirable and more capable than ever.

VIRGIN GALACTIC  

Owned by Sir Richard Branson's Virgin Group and aabar Investments PJS, Virgin Galactic is on track to be the world's first commercial spaceline. To date, the company has accepted over $85 million in deposits from more than 700 individuals, which is approximately 20% more than the total number of people who have ever gone to space. The new spaceship (SpaceShipTwo, VSS Enterprise) and carrier craft (WhiteKnightTwo, VMS Eve) have both been developed for Virgin Galactic's vehicle fleet by Mojave-based Scaled Composites. Founded by Burt Rutan, Scaled developed SpaceShipOne, which in 2004 claimed the $10 million Ansari X Prize as the world's first privately developed manned spacecraft. Virgin Galactic's new vehicles, which will be manufactured by The Spaceship Company in Mojave, Calif., share much of the same basic design, but are being built to carry six customers, or the equivalent scientific research payload, on suborbital space flights.  The vehicles will allow an out-of-the-seat, zero-gravity experience with astounding views of the planet from the black sky of space for tourist astronauts and a unique microgravity platform for researchers. The VSS Enterprise and VMS Eve test flight program is well under way, leading to Virgin Galactic commercial operations, which will be based at Spaceport America in New Mexico.

ABOUT THE INTREPID SEA, AIR & SPACE MUSEUM 

The Intrepid Sea, Air & Space Museum is a non-profit, educational institution featuring the legendary aircraft carrier Intrepid, the space shuttle Enterprise, the world's fastest jets and a guided missile submarine. Through exhibitions, educational programming and the foremost collection of technologically groundbreaking aircraft and vessels, visitors of all ages are taken on an interactive journey through history to learn about American innovation and bravery.
The Intrepid Museum fulfills its mission to honor our heroes, educate the public and inspire our youth by connecting them to history through hands-on exploration while bridging the future by inspiring innovation.

SOURCE Land Rover

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: ...
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do today to safely move to software-defined network and compute architectures, including: How normal ope...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: S...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff hap...
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accel...
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customiz...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that ElasticBox is holding a Hackathon at DevOps Summit, November 6 from 12 pm -4 pm at the Santa Clara Convention Center in Santa Clara, CA. You can enter as an individual or team of up to 10 developers. A New Star Is Born Every Month! All completed ElasticBoxes will then be sent to a judging panel - 12 winners will be featured on the ElasticBox website in 2015. All entrants will receive five full enterprise licenses for one year + ElasticBox headphones + Elasti...
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT tranformation? In his session at 15th Cloud Expo, John Hatem, head of V...
Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. In his session at 15th Cloud Expo, Brian Lewis, Principal Architect at Verizon Cloud, will outline key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
SYS-CON Events announced today that Calm.io has been named “Bronze Sponsor” of DevOps Summit Silicon Valley, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Calm.io is a cloud orchestration platform for AWS, vCenter, OpenStack, or bare metal, that runs your CL tools puppet, Chef, shell, git, Jenkins, nagios, and will soon support New Relic and Docker. It can run hosted, or on premise and provides VM automation / expiry, self-service portals,...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud pla...
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources on configuring infrastructure and multiple software licenses. In this track, you will learn about the...
Blue Box has closed a $10 million Series B financing. The round was led by a strategic investor and included participation from prior investors including Voyager Capital and Founders Collective, as well as the Blue Box executive team. This round follows a $4.3 million Series A closed in December of 2012 and led by Voyager Capital. In May of this year, the company announced general availability of its private cloud as a service offering, Blue Box Cloud. Since that release, the company has dem...
SYS-CON Events announced today that Verizon has been named "Gold Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic network...
SimpleECM is the only platform to offer a powerful combination of enterprise content management (ECM) services, capture solutions, and third-party business services providing simplified integrations and workflow development for solution providers. SimpleECM is opening the market to businesses of all sizes by reinventing the delivery of ECM services. Our APIs make the development of ECM services simple with the use of familiar technologies for a frictionless integration directly into web applicat...