SYS-CON MEDIA Authors: Kevin Benedict, Rich Waidmann, Pat Romanski, Michael Jannery, Javier Paniza

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El Garage TV Launches Automotive Channels Using “Sersat Alive,” a Cloud-Based Video Streaming Solution, Powered by Octoshape

El Garage TV, an Argentine-based content provider focused on the 24/7 delivery of custom, automotive industry news and insights, announced that it has selected Grupo DATCO’s cloud-based video streaming solution, “Sersat Alive,” powered by Octoshape, an industry leader in cloud-based streaming technologies, for the linear and on-demand delivery of their content to broadband multiscreen devices globally.

Under the agreement, El Garage TV will expand the number of OTT broadband channels and its 24/7 available line up of content to passionate automotive fans in Argentina, Brazil and Chile. Originally launched in 2005, and with an existing distribution of more than 10 million subscribers and more than 1,000 hours of original programming per year, the new El Garage TV HD service leverages Octoshape’s patented stream acceleration and multicast technologies, Infinite HD-MTM, via the Sersat Alive service.

“Based on trends and consumption habits, we decided to transmit our live programs over the Internet,” said Elhaiek Ignacio, Executive Producer of El Garage TV. “We wanted to provide our audience with the experience of watching El Garage TV with their choice of device, rather than traditional television. With multiscreen delivery to broadband connected devices, Sersat Alive has enabled us to project our content to a global audience.“

Grupo DATCO, specialized provider of infrastructure, consulting, communications and IT management services, originally partnered with Octoshape in September 2013 in order to roll out high quality video distribution and contribution services across Latin America. El Garage TV is the first customer to be announced by the partners, and the content provider will benefit from the fully managed and highly scalable OTT platform. Octoshape’s unique suite of multicast-enabled broadband video acceleration technologies provide the ability to deliver multiple, high-quality and scalable viewing options to loyal fans everywhere.

“El Garage TV’s fan base is growing exponentially. In keeping with the viewing trends we’re seeing, the audience is demanding access to content across a variety of connected devices,” said Michael Koehn Milland, CEO of Octoshape. “We are delighted that together with Grupo DATCO we were able to meet the short go-to-market timeframe and deliver the highest quality video solution for El Garage TV.”

“Since its launch, visits to elgaragetv.com originating in Argentina have increased as well as from other countries, including Denmark, the United States and Spain. “In-depth analysis of the key performance indicators will ultimately help El Garage TV establish strong relationships with their advertisers,” said Horacio Martinez, CEO of Grupo DATCO. “In today’s world, statistics associated with the increase in number of viewers, type of connected device, content viewed and the amount of time viewing specific content are helping advertisers fine-tune their focus. Sersat Alive and Octoshape provide that insight to advertisers, while increasing viewer engagement through a TV-like experience over broadband. The result is increased revenue for El Garage TV.”

For more information visit: http://www.elgaragetv.com.

About Grupo DATCO

Located in Argentina, Chile, Peru, Mexico, Puerto Rico, Brazil and Colombia, Grupo DATCO is a specialized provider of infrastructure, consulting, communications and IT management services. For more than 30 years, the company has developed a comprehensive range of technology services primarily designed for large enterprises. For more information visit: http://www.grupodatco.net.

About Octoshape

Streaming media innovator Octoshape is bridging the transition from Broadcast TV to Broadband TV by providing the enabling technology required to bring TV Quality, TV Scale and TV Economics to the public Internet. The Octoshape approach is more scalable, flexible and affordable than traditional content delivery (CDN) schemes, while providing feature-rich, high-quality viewing to the largest of audiences. For more information visit: www.octoshape.com.

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