|By Business Wire||
|April 15, 2014 10:01 AM EDT||
Intelliverse, a global leader in sales acceleration software, announces a new gamification element as part of its IntelliConnection Sales Automation Application. The IntelliConnection software provides the entire sales team with real-time metrics and statistics as well as the rankings of both individuals and teams. This feature invites a degree of friendly competition to the workplace, resulting in increased productivity.
Gamification strategies have been highlighted as a valuable productivity tool as more and more businesses find it helps improve employee performance while simultaneously enhancing customer relationships. According to a recent report from Gartner about the benefits of gamification, when gamification strategies were used, the average speed at which employees answered call problems fell from about five minutes to less than one minute, resulting in more satisfied customers.
Salespeople are considered naturally competitive, making the sales department an obvious fit for gamification tactics. However, companies have run into problems in the past when it comes to collecting and distributing accurate data. Intelliverse’s IntelliConnection software addresses two key areas that are used to implement successful gamification strategies – improving the accuracy of sales metrics and providing those metrics in real-time.
“Many good attempts at gamification fail because information is not shared until the end of the contest,” said Sean H. Gordon, CEO of Intelliverse. “Too often, there is a high level of excitement surrounding a contest at the beginning, and then it is never mentioned again. When the winners are announced at the end the results come as a surprise to the team. The goal with any gamification initiative is increased productivity and a lack of visibility among the team has the potential to negate the effects.”
IntelliConnection automatically logs all sales activities from the company’s CRM, greatly increasing the accuracy of the underlying data. The software then aggregates the data, making it available as real-time stats in the Sales Leaderboards. The software provides real-time updates throughout dialing sessions, maintaining updated data and stats throughout the day.
“We find that the immediacy of the data maximizes the impact of the tool on increasing productivity,” said Gordon. “When individuals can visualize the results as they are making calls and setting appointments throughout the day, they tend to stay engaged and continue pushing to get to the top of the board.”
Sales leaders also have the ability to customize the leaderboard feature or use it out of the box. Customization allows sales leaders to include the types of activities and specific company goals into the IntelliConnection dashboards.
For more information about the gamification features, visit http://www.intelliverse.com.
Intelliverse is a global sales acceleration software company specializing in solutions that help businesses and customers connect. With solutions that address all aspects of the customer lifecycle, including sales acceleration, lead generation / appointment setting, social selling, inside sales, and contact center solutions, Intelliverse has been delivering reliable, scalable and flexible services for three decades. By constantly exploring innovative technologies, Intelliverse continues to stay relevant and focused on its customers. For more information, visit www.intelliverse.com.