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Insurance Marketing Firm Finds Young Adults Have High Interest in Obamacare

60% of the health plan inquiries come from consumers between the ages of 18 and 34

PALM BEACH GARDENS, Fla., April 15, 2014 /PRNewswire-USNewswire/ -- Health.Verticalize, a marketing firm for on- and off-exchange health insurance, has released data today demonstrating extraordinary young adult interest in Affordable Care Act health plans. Nearly 60% of the individual health insurance inquiries generated by the company in the last nine months have come from consumers between the ages of 18 and 34. When the age segment was expanded to the 18 to 44 year-old range, the number of health plan inquiries from this group represented 80% of total volume.

Another interesting aspect of the health plan inquiry data concerned the previously insured. While research by RAND suggested that the majority of exchange enrollees were previously insured, Health.Verticalize's data depicts a different story for those seeking help with health insurance during Open Enrollment. A recent sampling of approximately 40,000 of Health.Verticalize's health plan inquiries found that only 9.75% of their customers currently have health insurance or previously did. Of those with past or present insurance coverage, the insurance companies that had most frequently provided the coverage were Aetna, Blue Cross Blue Shield, and United Healthcare.

eHealth, who works with Health.Verticalize to generate more consumer interest for their health plan sales, indicated that their own success with the 18 to 34 demographic has increased dramatically in recent months. According to the company, as much as 45% of their recent sales have come from the 18 to 34 demographic. Sales data that was provided by eHealth to reported that of the business that was referred to eHealth by Health.Verticalize, 51% was made up of consumers who are within that 18 to 34 age demographic. When expanding that age range to 18 to 44, this group was nearly 75% of the business Health.Verticalize provided eHealth.

"We're finding a much greater interest level from young adults in Obamacare insurance than on-exchange enrollment numbers reflect," said Sean Sullivan, CEO of Health.Verticalize, "Part of our success may be due to our avoidance of the political dimensions of health insurance. We call it the 'saying yes to healthcare moment.' You aren't saying yes to Obamacare, the President, or supporting one political party. What we try to reinforce is that you are simply saying 'yes' to a better quality of life through sound insurance coverage." is a healthcare-focused technology company that provides consumers with insurance information on Obamacare, Medicare, and other health insurance products through a large network of websites. Learn more at

SOURCE Health.Verticalize

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