SYS-CON MEDIA Authors: Srinivasan Sundara Rajan, Pat Romanski, Elizabeth White, Yeshim Deniz, Andreas Grabner

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Research and Markets: mNutrition Market Report: The Impact of Smartphones on the Nutrition Industry

Research and Markets (http://www.researchandmarkets.com/research/5qjrfg/mnutrition_the) has announced the addition of the "mNutrition The impact of smartphones on the nutrition industry" report to their offering.

Strategy paper on current app offerings of leading food companies. Future outlook how we will use mobile apps to buy, eat and analyse food and what that means for the nutrition industry.

The increasing number of smartphone users and the ubiquity of mobile apps offer new opportunities for companies in the nutrition market.

A market observations shows that the most successful apps in the nutrition market come from smaller and specialized developers whereas the large food companies offer apps with focus on games and entertainment.

The presentation analyses the current situation of the nutrition app market and develops scenarios for 2017 - focusing on the impact of apps for the complete food value chain. The presentation includes descriptions of apps from large food companies and best practices for successful nutrition apps.

The presentation:

  • Shows the development and growth of the smartphone market
  • Describes more than 25 apps of large food companies, best practices for successful apps and promising projects
  • Analyses consumer expectations - their expectations when using mNutrition apps
  • Shows scenarios for chemical companies, farmers, large food producers, restaurants and fast food companies how the increasing usage of apps will change their role

Download the slides to:

  • Get an analysis of the current market for mNutrition apps
  • Obtain fresh ideas on the impact apps will have on the food value chain
  • Easily drag and drop them into your PowerPoint presentation

Your Key Takeaways:

  • Strategic view on how will apps change the way we buy, consume and analyse food
  • Description and analysis of most popular nutrition apps (large food producers and best practices)
  • Analysis of impact of nutrition apps on food market (from producer via distributor to consumer)

For more information visit http://www.researchandmarkets.com/research/5qjrfg/mnutrition_the

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