Click here to close now.

SYS-CON MEDIA Authors: Aria Blog, Pat Romanski, Elizabeth White, Peter Silva, Glenn Rossman

News Feed Item

PR Newswire Issues Asian Media Landscape Series White Paper

BEIJING, April 15, 2014 /PRNewswire/ -- PR Newswire has issued the first Asian Media Landscape Series white paper today, providing information on Asia's local media landscape for PR and corporate communications professionals across the region. Following the release of the American Media Landscape in 2013, the first Asian Media Landscape Series white paper aims to be a guide for navigating through print, broadcast, online, social media, and search engines in Hong Kong, Taiwan, Singapore, and Malaysia. This Asian Media Landscape Series white paper is free for download.

PR Newswire Issues Asian Media Landscape Series White Paper

For companies looking to expand into Asia, navigating the local media landscapes can be daunting. The markets of Hong Kong, Taiwan, Singapore, and Malaysia are some of the most competitive in the world, and each country/region has its own media environment based on their separate cultures and policies, a key point that organizations should note when communicating in those economies.

"Asia has always been a key market for global companies and there is an increasing interest in emerging Asian markets, particularly Southeast Asia," said Helen Zhang, Senior Manager of Audience Development at PR Newswire Asia. "However, countries in Asia have different market conditions, which influences the local media environment and consumption habits. Whether you have already entered this region or are planning to, a better understanding of your target markets will help you shape your local communication strategy."

Hong Kong: a strong and free media landscape

Hong Kong attracts many media players due to its "freedom of information and wide-ranging investment opportunities," and claims to have one of the freest media environments with little censorship. Home to many of Asia's largest circulation Chinese- and English-language newspapers, the city is also the Asia-Pacific regional center for many renowned international magazines. Hong Kong has 16 Chinese-language newspapers, 3 local English-language newspapers, 2 free TV stations, 3 major radio stations, and many multiple language magazines. Facebook is the most active social network in Hong Kong, with Sina Weibo gradually becoming one of the city's most important social networks. Yahoo! Hong Kong is the city's most visited website.

Taiwan: the media operates in a free market environment

Taiwan is home to 360 private newspapers and radio stations. The rapid development of the Internet has had a detrimental effect on the advertising revenues of Taiwan's newspapers. Both Liberty Times and United Daily News, the two largest newspapers on the island, have online editions, with page views for United Daily News reaching 130 million. The most popular news portals in Taiwan are Yahoo! Taiwan and Yam.com. Taiwan has 280 satellite television channels and seven 24/7 news TV channels, as well as the highest concentration of satellite news gathering vans in the world. The island's most popular websites are Yahoo! Taiwan, Facebook, YouTube, and Pixnet.

Singapore: the media hub of Southeast Asia

The majority of this island nation's prominent newspaper and magazine titles are owned by Singapore Press Holdings (SPH). The Straits Times is the most read newspaper in Singapore, with the print version read by 31 percent of the adult population. The Business Times is Singapore's only financial daily. Lianhe Zaobao is Singapore's largest Chinese-language publication and is one of the most influential Chinese media titles in the region. Consumption of content via print is decreasing as audiences switch to digital. Google is the dominant search engine, handling 84 percent of all search enquiries, significantly higher than the 6 percent from Yahoo!. Facebook and LinkedIn are the most popular social networks.

Malaysia: online news sites are among the most frequently-visited Malaysian sites

Many media outlets are directly owned either by the Malaysian government or by subsidiaries of the Barisan Nasional coalition government. Malaysia's largest media group, Media Prima Berhad, owns the country's leading newspapers, including The New Straits Times. The Star is one of the most popular English-language newspapers, while Sin Chew Jit Poh is the country's most popular Chinese paper. Malaysiakini and The Malaysian Insider are two of Malaysia's most visited news portals. Leading media outlets are launching mobile apps to address the changes in the media industry.

This year, PR Newswire also plans to issue Asian Media Landscape Series white papers for Japan, India, and Thailand to meet demands for those markets. In addition, PR Newswire will soon host several "media coffee" sessions in Hong Kong, Hangzhou, and Shenzhen, where discussions and workshops will be held to share insights and techniques on media communication.

For more information, please contact:
Selina Cui, Senior Marketing Manager, PR Newswire China
Tel: +86-10-5953-9598
Email: [email protected]

About PR Newswire
PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs, and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile, and social channels. Combining the world's largest multi-channel, multi-cultural content distribution, and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa, and the Asia-Pacific region, and is a UBM plc company.

PR Newswire Logo

Photo - http://photos.prnewswire.com/prnh/20140415/73227
Logo - http://photos.prnewswire.com/prnh/20110527/CN10234LOGO-b 

SOURCE PR Newswire

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
“We just completed the roll out of our first public and private cloud offerings, which are a combination of public, hybrid, and private cloud,” stated Erik Levitt, CEO of Open Data Centers, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the...
The Internet of Things (IoT) is causing data centers to become radically decentralized and atomized within a new paradigm known as “fog computing.” To support IoT applications, such as connected cars and smart grids, data centers' core functions will be decentralized out to the network's edges and endpoints (aka “fogs”). As this trend takes hold, Big Data analytics platforms will focus on high-volume log analysis (aka “logs”) and rely heavily on cognitive-computing algorithms (aka “cogs”) to mak...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities. In his session at @ThingsExpo, Gary Hall, Chief Technology Officer, Federal Defense at Cisco S...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @Things...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applicatio...
VictorOps is making on-call suck less with the only collaborative alert management platform on the market. With easy on-call scheduling management, a real-time incident timeline that gives you contextual relevance around your alerts and powerful reporting features that make post-mortems more effective, VictorOps helps your IT/DevOps team solve problems faster.
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, will discuss why containers should be paired with new architectural practices such as microservices ra...
Companies today struggle to manage the types and volume of data their customers and employees generate and use every day. With billions of requests daily, operational consistency can be elusive. In his session at Big Data Expo, Dave McCrory, CTO at Basho Technologies, will explore how a distributed systems solution, such as NoSQL, can give organizations the consistency and availability necessary to succeed with on-demand data, offering high availability at massive scale.
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, will explain the best practices of continuous testing at high scale, which is r...
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, de...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focu...
SYS-CON Media announced that IBM, which offers the world’s deepest portfolio of technologies and expertise that are transforming the future of work, has launched ad campaigns on SYS-CON’s numerous online magazines such as Cloud Computing Journal, Virtualization Journal, SOA World Magazine, and IoT Journal. IBM’s campaigns focus on vendors in the technology marketplace, the future of testing, Big Data and analytics, and mobile platforms.
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...