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Top-Level Domain Registry Punto 2012 Retains The Pollack PR Marketing Group For The Launch Of .Rest And .Bar

LOS ANGELES, April 16, 2014 /PRNewswire/ -- The Pollack PR Marketing Group (PPMG) announced today, that it has been retained by Punto 2012 to lead the public relations efforts for the launch of their new generic top level domains (gTLDs) .rest and .bar for restaurant and bar owners, respectively. 

PPMG has been engaged to establish awareness and visibility within the competitive space of the new top-level domains.  PPMG will support the generally accepted phased roll out time periods for the gTLDs commonly known as sunrise, landrush and general availability. PPMG will develop PR strategies and influencer outreach strategies to reach restaurant and bar owners about the availability of these two leading new domains. PPMG will also tap its Worldcom PR Group partners in key markets and countries to expand the effort globally and will orchestrate concentrated localized PR efforts in key countries. 

Punto 2012 is a Mexico City-based company that was founded specifically to introduce three new gTLDs - and .cafe serving the restaurant, bar and cafe industries, its suppliers, and patrons.

The team behind Punto 2012 represents decades of expertise in domain portfolio consultancy, restaurant ownership, production of restaurant guides, e-commerce, finance, business management, and consulting.

"This is a new era of the Internet where businesses have unprecedented choices in how they identify and brand themselves online," said Noemi Pollack, PPMG's CEO. "We are excited to partner with Punto 2012 as they establish a marketplace for the adoption of the new gTLDs .rest and .bar."

"We selected PPMG for its previous track record of working in the domain industry and for its integrated, strategic PR and marketing expertise in the US in addition to their global PR partnership that can be rolled out to achieve PR programing globally," said Aaron Grego, CEO of Punto 2012.

The Pollack PR Marketing Group (PPMG) headquartered in Los Angeles with offices New York, is a 29-year-old mid-sized, multi-specialty agency that develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes brand engagement for clients ranging from innovative start-ups, to Fortune 500 companies, with a focus on consumer products and services, technologies and professional services. PPMG is a partner in The WORLDCOM Public Relations Group, a consortium of over 100 partners with offices around the world. For more information, visit, or or follow us on Twitter @PollackPRMktg.

SOURCE The Pollack PR Marketing Group

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