SYS-CON MEDIA Authors: Scott Bampton, Greg Ness, Elizabeth White, Glenn Rossman, Pat Romanski

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Hundreds of Fans to Celebrate Skylanders® Day at Toys“R”Us Times Square on Wednesday, April 23 with a Special Toy Giveaway

Activision:

WHO:

   

Activision Publishing, Inc. and Toys“R”Us Times Square

 

WHAT:

Activision Publishing, Inc. and Toys“R”Us® are giving fans the rare opportunity to receive a complimentary Skylanders® toy at a special Toys“R”Us Times Square event celebrating Skylanders Day! Before the final Skylanders SWAP Force character, Doom Stone, is released to the public, the first 500 Portal Masters to line up at The World’s Greatest Toy Store on Wednesday, April 23, will be among the first to get their hands on this must-have figure.*

 

Fans attending the event will get the chance to meet Skylanders costumed characters, experience the bestselling kids’ videogame franchise at in-store gaming kiosks and receive other fun Skylanders giveaways.

 

Eager consumers can also take advantage of the following Skylanders deals and discounts, valid only at Toys“R”Us Times Square, on Wednesday, April 23:

 

SAVE $25 Skylanders SWAP Force Starter Pack (Was $64.99; Now $39.99)

BUY ONE GET ONE 50% OFF ALL Skylanders figures and accessories – prices vary**

 

MEDIA OPPS:

Footage/Photos of fans lining up to receive their complimentary Doom Stone figure
Interviews with excited fans waiting to enter the event

Footage/Photos of Portal Masters participating in Skylanders activities, including gaming kiosks and giveaways

 

WHEN:

Wednesday, April 23

Media Call Time: 3:30 pm

Event Begins: 4 pm

 

WHERE:

Toys“R”Us Times Square, Lower Level
1514 Broadway (at 44th Street), New York, NY
(Media must enter through the 44th Street Associate Entrance)
 

All filming and photography require advance approval.

*All giveaways and event materials are available while supplies last and will be distributed to braceleted event participants only. Limit one per customer. Quantities limited; no rain checks.
**Discounted item must be of equal or lesser value to the lowest priced item purchased. Excludes all clearance items.

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