SYS-CON MEDIA Authors: Elizabeth White, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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BlueSnap's Smarter Payment Gateway Selected as a 2014 MITX What's Next Awards Finalist

Best Innovation in Shopping/Commerce Recognized for innovation, value, and impact.

BOSTON, April 16, 2014 /PRNewswire/ -- Today BlueSnap announced its Smarter Payment Gateway has been selected as a finalist in the Best Innovation in Shopping/Commerce Product category for the MITX What's Next Awards. This year MITX combined its annual Innovation and Interactive Awards into a single show recognizing Boston's entire digital ecosystem.

Since 1996 the MITX Award shows have grown to become the largest and most prestigious awards competitions in the country for marketing innovations, celebrating the best creative and technological accomplishments emerging from New England.

"The finalists that emerged from an unprecedented number of submissions received for this year's MITX What's Next Awards demonstrate the creativity and innovation of our region's rich digital ecosystem," says MITX Board Member and Communispace Chief Operating Officer Howard Kogan, who serves as Chairman of the MITX What's Next Awards Advisory Committee. "From startups to large corporations and everything in between, the individuals behind this work continue to raise the bar for the entire digital community."

BlueSnap's smarter international payment gateway both simplifies and localizes the online buying experience to help merchants close sales anywhere in the world – on any device – by optimizing the checkout experience for shoppers. This is achieved through a combination of industry-leading global support, automatic localization of checkout pages based on the shopper's geographic location, intelligent re-routing of failed transactions to help increase success rates, and more. The platform's features and functions help merchants break into new global markets, eliminate snags that cause shoppers to abort the purchase process, and build their bottom line through increased sales.

"We are thrilled to be named a finalist for our Smarter Payment Gateway," said Ralph Dangelmaier, CEO of BlueSnap. "Globalization is one driver of innovation in the payments space and it is essential to offer a truly localized shopping experience, on any device, to increase sales from around the world. BlueSnap understood this trend early, and we have optimized our gateway for the global marketplace allowing more merchants to sell globally and convert more shoppers to buyers."

BlueSnap will be recognized with the other finalists at a gala awards ceremony traditionally attended by over 1,000 of the region's top interactive marketing and technology professionals. Winners will be announced at a ceremony at the Westin Waterfront Hotel on May 29th. Tickets can be purchased at www.mitxawards.org/The-Ceremony.aspx

The 2014 MITX Awards are sponsored by: HavasMedia, Miller systems, PwC, tripadvisor, Bingham, Cassidy Turley, SapientNitro, and Atom Group.

About BlueSnap
BlueSnap is a smarter international payment gateway powering the checkout process for eCommerce merchants worldwide, and fueling growth for online businesses serving digital, physical and mobile markets. BlueSnap has reinvented and optimized the checkout experience by combining intelligent payment routing, frictionless one-click checkout, global payment processing, award-winning smart subscriptions, multiple integration options and dynamic ecommerce tools. With over 10 years experience serving merchants around the globe and supporting shoppers in 180 countries with localization in 29 languages, 60 currencies and 110 payment types, BlueSnap is fulfilling its promise to convert more shoppers to buyers worldwide. Learn more at www.bluesnap.com.

About MITX
Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.

SOURCE BlueSnap

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