SYS-CON MEDIA Authors: PR.com Newswire, David Smith, Tim Crawford, Kevin Benedict, Gilad Parann-Nissany

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The Advertising Research Foundation Adds to Management Ranks With Industry Pros

NEW YORK, NY -- (Marketwired) -- 04/16/14 -- As part of its mission to serve the advertising and marketing community with insight and analytics that lead to better business decisions, The Advertising Research Foundation (ARF) has strengthened both its board and its leadership team with industry leaders from all areas.

"Our industry is changing and change demands a new skill set -- thought leaders who are both experienced and agile; inquisitive and action-oriented," said Gayle Fuguitt, CEO & President of the ARF. "I'm delighted to have found people who embody those qualities to help us make the 'new ARF' even more relevant to our members."

Jasper Snyder has joined the ARF's Research and Innovation team as EVP, Cross-Platform and Media. Jasper is a trusted advisor, strategist and market researcher with 15 years of experience leading quantitative and qualitative research and analytics projects across the consumer and B2B sectors. He is also an internationally recognized expert on social media listening and monitoring.

Jasper's breadth of experience across strategy, research and analytics makes him the ideal person to lead the ARF's cross-platform and media practice, focused on media consumption and measurement. Before joining the ARF, Jasper worked in Ipsos' Strategy Partner Group, providing guidance to major clients on all aspects of corporate and brand strategy. Prior to this, Jasper was VP of Insights at the industry-leading social media consultancy Converseon, Client Services Manager at BuzzBack Market Research, and Head of Primary Research for Datamonitor (Technology) in London.

He presents and publishes regularly, speaking at CASRO, Digiday, ARF events, WOMMA Summit, NewMR Social Media Research, TLHG Digital Landscape, Festival of NewMR and NYU Stern School of Business. Jasper was the lead judge for the 2010 and 2011 WOMMY Awards and a judge for 2013 David Ogilvy Awards.

Marc Rappin joins the ARF as EVP, Sponsorships & Partnerships. He brings over thirty years of agency and research experience in helping clients build their brands and achieve their business goals. Marc is bringing that same focus to this role -- helping members achieve success by maximizing their involvement in ARF's conferences, meetings and opportunities.

Prior to ARF, Marc spent time at Microsoft, in their global advertising operation; with WPP's Y&R Group (across their Y&R digital/social and general advertising division; Wunderman, their direct marketing agency and KBMG, their analytics unit). Marc has retail marketing and shopper behavior measurement experience with Omnicom's Zimmerman Partners and Nielsen's Spectra Marketing Systems. He also spent seventeen years managing accounts at FCB and FCBi.

Overall, Marc brings a breadth of experience and leadership across a wide range of businesses from service to packaged goods to B2B to pharmaceutical and utilizing all disciplines: advertising, direct marketing, digital, social, retail, PR and promotion programs.

Julie Halpin Anderson joins the ARF as consulting EVP, Member Solutions & Engagement. A 25+ year veteran on the agency side, Julie was most recently the CEO and an original founder of WPP's youth agency, Geppetto, which she ran for the last 15 years. She has a deep respect for the role of research in unlocking ideas and growth potential for clients in all categories. At Geppetto, she was instrumental in translating the agency's thoughtful, intelligent research into actionable, practical implications and ideas for clients. Prior to founding Geppetto, she was a founder of Saatchi's Kid Connection Division and a leader of the General Mills youth brands for over 10 years.

About The Advertising Research Foundation
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better business decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media-tech companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. The ARF celebrates more than 75 years as the industry's authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at www.thearf.org.

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