|By Business Wire||
|April 16, 2014 01:25 PM EDT||
Red Herring’s Top 100 Europe list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring’s editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work. Fifty percent of Red Herring’s past winners have gone on to complete an M&A or gone public.
“We are honored,” said Sephi Shapira, CEO of MassiveImpact. “This award recognizes MassiveImpact’s innovation leadership and unique result-oriented approach to mobile advertising.”
MassiveImpact is the only winner to offer an exclusive sales-driven approach to mobile advertising. MI advertisers pay only when a predefined goal is fulfilled – mobile purchase, app install, and in-app purchase – guaranteeing ROI on mobile ad budgets.
In 2013, MassiveImpact launched its Monetization offering to mobile publishers. Using a Real Time Performance approach and a ground-breaking ad serving technique, the MI platform matches specific end-users with relevant ads, based on their purchase history and past mobile behavior, typically increasing publishers’ ad space value by over 100%.
“Selecting startups that show the most potential for disruption and growth is never easy,” said Alex Vieux, publisher and CEO of Red Herring. “We looked at hundreds and hundreds of candidates from all across the continent, and after much thought and debate, narrowed the list down to the Top 100 Winners. Each year, the competition gets tougher but we believe MassiveImpact demonstrates the vision, drive and innovation that define a Red Herring winner.”
Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technological innovation, management quality, overall business strategy and market penetration. This assessment was complemented by a review of the track records and standings of similar startups in the same verticals, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Europe.
The winners were announced in Amsterdam at the Red Herring Europe Forum on April 10.
With five operational sites across the globe and reaching more than 1 billion mobile internet users from 190 countries, MassiveImpact is the leader in performance mobile advertising. The company’s flagship product is TargetAdLive®, a real-time propriety technology that guarantees advertiser return on investment and maximizes traffic monetization for publishers. MassiveImpact is backed by strategic investors in the mobile space, including: SoftBank, SingTel, and Gemini. To learn more about MassiveImpact, visit www.massiveimpact.com.
About Red Herring:
Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information available at www.redherring.com.