|By PR Newswire||
|April 16, 2014 03:45 PM EDT||
BOSTON, April 16, 2014 /PRNewswire-iReach/ -- Kantar Media, in conjunction with BuySellAds and other partners, will launch a programmatic initiative that makes guaranteed digital ad inventory available within the SRDS media-planning platform. Kantar Media will publish the BuySellAds catalog of directly sold ad inventory within SRDS.com, giving media planners access to buy inventory directly from publishers through a programmatic insertion order and proposal system.
BuySellAds' publisher inventory will now gain additional exposure among all major US agencies who use the SRDS.com platform to plan digital media campaigns, including those at the four largest advertising holding companies. The synchronization of BuySellAds' publisher inventory to 3rd party buying and planning tools is the next logical step in solidifying BuySellAds as a "central hub" for publishers to manage their directly sold digital ad inventory.
"Our mission all along has been to automate the buying and selling of the world's best digital advertising inventory," says Todd Garland, Founder and CEO of BuySellAds. "At BSA we've had a relentless focus on simplifying the transaction process for digitally sold advertising since 2008. We have maintained our core vision of making this top tier inventory more easily buyable & sellable throughout the craze of the ad exchanges over the last few years, and it is great to see the higher end of the market starting to mature."
"Through this programmatic initiative, Kantar Media's media planning platform, SRDS.com, can revolutionize how digital media is found and ultimately purchased," says Dina Srinivasan, SRDS Managing Director of Emerging Media, Kantar Media. "At Kantar Media, we remain focused on solving planners' needs throughout the media buying process. SRDS.com is now a centralized tool that media decision makers can use to discover avails and pricing across programmatic channels, and be one-click away from transacting."
The BuySellAds Marketplace provides publishers with reliable liquidity for their directly sold digital ad inventory. Additionally, BuySellAds builds digital advertising software for media companies, ad networks, and larger publishers who are looking to leverage the automation that comes with the "programmatic direct" movement with the ability to maintain control over their brand and ad inventory.
BuySellAds software helps advertisers and publishers more easily transact digitally sold ad inventory. Based in Boston, MA, they were ranked #248 on the Inc. 500 in 2012. BuySellAds can be found at http://buysellads.com.
Media Contact: Todd Garland, BuySellAds, 6178302638, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do to...
Oct. 31, 2014 11:00 PM EDT Reads: 1,871
Can we look to the paradigm of cloud computing from a completely different perspective? In his General Session at 15th Cloud Expo, Gundars Kulups, Sales Director at DEAC, will discuss what we can learn from our dining habits when choosing a cloud solution. Gundars Kulups is Sales Director at DEAC, full service data center operator. An IT expert, he specializes in European countries and has worke...
Oct. 31, 2014 10:00 PM EDT Reads: 1,102
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and ...
Oct. 31, 2014 08:15 PM EDT Reads: 2,232
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to mee...
Oct. 31, 2014 07:15 PM EDT Reads: 2,159
As cloud gives an opportunity to businesses to buy services externally - how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, will provide answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He will also te...
Oct. 31, 2014 07:00 PM EDT Reads: 1,237
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, E...
Oct. 31, 2014 06:30 PM EDT Reads: 2,228
SYS-CON Events announced today that TMCnet has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business to business and integrated marketing media company, servicing niche markets within the communications and t...
Oct. 31, 2014 06:30 PM EDT Reads: 1,163
We live in a time when seconds – even milliseconds – can have a dramatic economic impact on your company’s future. With technology being the primary conduit for consumer interaction, the user experience is at center stage. User experience will be a deciding factor in separating the future winners from the losers. By building more speed and agility into the application delivery process, DevOps prom...
Oct. 31, 2014 06:00 PM EDT Reads: 1,536
SYS-CON Events announced today that AgilePoint, the leading provider of Microsoft-centric Business Process Management software, will exhibit at SYS-CON's 2nd International @ThingsExpo which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. AgilePoint is the leading provider of Microsoft-based Business Process Management (BPM) software products, has 1,...
Oct. 31, 2014 05:00 PM EDT Reads: 1,428
SYS-CON Events announced today that Parasoft will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. For 27 years, Parasoft has researched and developed software solutions that help organizations deliver defect-free software efficiently. By integrating Development Testing, API/cloud/SOA/composi...
Oct. 31, 2014 05:00 PM EDT Reads: 1,293