|By PR Newswire
|April 16, 2014 04:52 PM EDT
TREVOSE, Pa., April 16, 2014 /PRNewswire-USNewswire/ -- The Advertising Specialty Institute® (ASI) today released its annual sales analysis for the promotional products industry, showing total sales of $20.5 billion for 2013, up 5.3% from 2012, with continued strong sales forecast throughout 2014.
Leading research firm eMarketer's estimates for media spend by category suggests total distributor sales of $20.5 billion puts promotional products third among all advertising media, behind TV and digital, the same ranking as 2012, when sales were $19.4 billion.
Sales of promotional products have now increased for 16 straight quarters, according to ASI supplier and distributor sales reports. Fueled by sales of branded items like T-shirts, caps and pens that companies typically give away to promote their brand or event, the promotional products industry is growing at over twice the rate of the U.S. economy.
"It's clear the entrepreneurs and small business owners at the heart of the promotional products industry are bullish on ad specialties and more optimistic than ever," said Timothy M. Andrews, president and chief executive officer of ASI, the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. "ASI is proud to play a continued part in celebrating the success of distributors, suppliers, decorators, screen printers and line reps who help America's businesses promote themselves through low-cost, high-impact ad specialties, which still cost as little as half a penny per impression."
According to ASI reports, generally, as the size of a distributorship increased, so did the proportion with higher sales in 2013 than 2012. Over 86% of larger distributors (over $5 million in sales) reported an increase, compared to less than two-thirds (65%) of smaller distributors (less than $250,000 in sales).
"Our overall experience is that we saw growth greater than the industry average," Jo-an Lantz, executive vice president of Top 40 distributor Geiger (asi/202900), told ASI's Counselor PromoGram. "We anticipate another great sales year in 2014. The industry will have another growth year, and we are expecting the same."
The U.S. Department of Commerce reports that real GDP – which measures output produced in the U.S. –grew at an annual rate of 2.6% in the fourth quarter of 2013. Averaged across the four quarters of last year, real GDP added 1.9% in 2013 from 2012. Economists predict the U.S. economy will grow by 3% in 2014, the fastest rate of expansion since 2005. By contrast, the promotional products industry was up 5.3% from 2012 to 2013.
Click here to read the entire exclusive survey, which ASI commissioned to estimate industry sales for 2013 and the outlook for 2014. Invitations went to ASI distributor members who were the primary contact with their firms, and had been in business at least one year.
To learn more about ASI research and sales analysis, contact Nathaniel Kucsma, ASI's director of marketing research, at [email protected].
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America.
CONTACT: Dawn Marie, +1-201-757-5503, [email protected]
Photo - http://photos.prnewswire.com/prnh/20140416/75763
SOURCE Advertising Specialty Institute
VictorOps is making on-call suck less with the only collaborative alert management platform on the market.
With easy on-call scheduling management, a real-time incident timeline that gives you contextual relevance around your alerts and powerful reporting features that make post-mortems more effective, VictorOps helps your IT/DevOps team solve problems faster.
Mar. 1, 2015 05:00 PM EST Reads: 1,203
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches.
In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, will discuss why containers should be paired with new architectural practices such as microservices ra...
Mar. 1, 2015 04:00 PM EST Reads: 1,437
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been ...
Mar. 1, 2015 04:00 PM EST Reads: 1,217
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information.
In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focu...
Mar. 1, 2015 03:15 PM EST Reads: 1,340
Operational Hadoop and the Lambda Architecture for Streaming Data
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing...
Mar. 1, 2015 02:00 PM EST Reads: 1,319
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY.
Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Mar. 1, 2015 01:45 PM EST Reads: 1,202
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
Mar. 1, 2015 01:15 PM EST Reads: 1,102
SYS-CON Events announced today Arista Networks will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY.
Arista Networks was founded to deliver software-driven cloud networking solutions for large data center and computing environments. Arista’s award-winning 10/40/100GbE switches redefine scalability, robustness, and price-performance, with over 3,000 customers and more than three million cloud networking ports depl...
Mar. 1, 2015 01:00 PM EST Reads: 1,555
Application metrics, logs, and business KPIs are a goldmine. It’s easy to get started with the ELK stack (Elasticsearch, Logstash and Kibana) – you can see lots of people coming up with impressive dashboards, in less than a day, with no previous experience. Going from proof-of-concept to production tends to be a bit more difficult, unfortunately, and it tends to gobble up our attention, time, and money.
In his session at DevOps Summit, Otis Gospodnetić, co-author of Lucene in Action and founder...
Mar. 1, 2015 01:00 PM EST Reads: 1,309
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow.
In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, will explain the best practices of continuous testing at high scale, which is r...
Mar. 1, 2015 01:00 PM EST Reads: 1,182
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY.
Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
Mar. 1, 2015 12:00 PM EST Reads: 1,909
Thanks to Docker, it becomes very easy to leverage containers to build, ship, and run any Linux application on any kind of infrastructure. Docker is particularly helpful for microservice architectures because their successful implementation relies on a fast, efficient deployment mechanism – which is precisely one of the features of Docker.
Microservice architectures are therefore becoming more popular, and are increasingly seen as an interesting option even for smaller projects, instead of bein...
Mar. 1, 2015 12:00 PM EST Reads: 2,558
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams.
In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved.
Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
Mar. 1, 2015 12:00 PM EST Reads: 2,365
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured.
In his session at @Things...
Mar. 1, 2015 12:00 PM EST Reads: 1,253
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
Mar. 1, 2015 11:00 AM EST Reads: 2,719