|By PR Newswire||
|April 16, 2014 04:52 PM EDT||
TREVOSE, Pa., April 16, 2014 /PRNewswire-USNewswire/ -- The Advertising Specialty Institute® (ASI) today released its annual sales analysis for the promotional products industry, showing total sales of $20.5 billion for 2013, up 5.3% from 2012, with continued strong sales forecast throughout 2014.
Leading research firm eMarketer's estimates for media spend by category suggests total distributor sales of $20.5 billion puts promotional products third among all advertising media, behind TV and digital, the same ranking as 2012, when sales were $19.4 billion.
Sales of promotional products have now increased for 16 straight quarters, according to ASI supplier and distributor sales reports. Fueled by sales of branded items like T-shirts, caps and pens that companies typically give away to promote their brand or event, the promotional products industry is growing at over twice the rate of the U.S. economy.
"It's clear the entrepreneurs and small business owners at the heart of the promotional products industry are bullish on ad specialties and more optimistic than ever," said Timothy M. Andrews, president and chief executive officer of ASI, the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. "ASI is proud to play a continued part in celebrating the success of distributors, suppliers, decorators, screen printers and line reps who help America's businesses promote themselves through low-cost, high-impact ad specialties, which still cost as little as half a penny per impression."
According to ASI reports, generally, as the size of a distributorship increased, so did the proportion with higher sales in 2013 than 2012. Over 86% of larger distributors (over $5 million in sales) reported an increase, compared to less than two-thirds (65%) of smaller distributors (less than $250,000 in sales).
"Our overall experience is that we saw growth greater than the industry average," Jo-an Lantz, executive vice president of Top 40 distributor Geiger (asi/202900), told ASI's Counselor PromoGram. "We anticipate another great sales year in 2014. The industry will have another growth year, and we are expecting the same."
The U.S. Department of Commerce reports that real GDP – which measures output produced in the U.S. –grew at an annual rate of 2.6% in the fourth quarter of 2013. Averaged across the four quarters of last year, real GDP added 1.9% in 2013 from 2012. Economists predict the U.S. economy will grow by 3% in 2014, the fastest rate of expansion since 2005. By contrast, the promotional products industry was up 5.3% from 2012 to 2013.
Click here to read the entire exclusive survey, which ASI commissioned to estimate industry sales for 2013 and the outlook for 2014. Invitations went to ASI distributor members who were the primary contact with their firms, and had been in business at least one year.
To learn more about ASI research and sales analysis, contact Nathaniel Kucsma, ASI's director of marketing research, at [email protected].
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America.
CONTACT: Dawn Marie, +1-201-757-5503, [email protected]
SOURCE Advertising Specialty Institute
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Mar. 30, 2015 06:00 PM EDT Reads: 1,525
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Mar. 30, 2015 05:00 PM EDT Reads: 3,314
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting we...
Mar. 30, 2015 05:00 PM EDT Reads: 1,473
SYS-CON Events announced today that the DevOps Institute has been named “Association Sponsor” of SYS-CON's DevOps Summit, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. The DevOps Institute provides enterprise level training and certification. Working with thought leaders from the DevOps community, the IT Service Management field and the IT training market, the DevOps Institute is setting the standard in quality for DevOps education and training.
Mar. 30, 2015 04:30 PM EDT Reads: 1,224
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...
Mar. 30, 2015 04:15 PM EDT Reads: 1,508
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
Mar. 30, 2015 04:00 PM EDT Reads: 1,382
SYS-CON Events announced today that WSM International (WSM), the world’s leading cloud and server migration services provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. WSM is a solutions integrator with a core focus on cloud and server migration, transformation and DevOps services.
Mar. 30, 2015 03:00 PM EDT Reads: 1,361
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
Mar. 30, 2015 03:00 PM EDT Reads: 3,111
WSM International has launched a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of the organization. According to a recent press release from Gartner, "By 2016, DevOps will evolve from a niche strategy employed by large cloud ...
Mar. 30, 2015 03:00 PM EDT Reads: 1,369
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional S...
Mar. 30, 2015 03:00 PM EDT Reads: 2,924
SYS-CON Events announced today that QTS Realty Trust, one of the nation’s largest and fastest-growing providers of data center facilities and cloud services and a leader in security and compliance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. QTS Realty Trust, Inc. (NYSE: QTS) is a leading national provider of data center solutions and fully managed services, and a leader in security and compliance...
Mar. 30, 2015 03:00 PM EDT Reads: 1,329
Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting and anomaly detection (SPM), log management and analytics (Logsene), and search analytics (SSA). We also provide Search and Big Data consulting services and offer 24/7 production support for Solr and Elasticsearch.
Mar. 30, 2015 02:15 PM EDT Reads: 1,537
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, will explain the best practices of continuous testing at high scale, which is r...
Mar. 30, 2015 02:00 PM EDT Reads: 2,034
Modern Systems announced completion of a successful project with its new Rapid Program Modernization (eavRPMa"c) software. The eavRPMa"c technology architecturally transforms legacy applications, enabling faster feature development and reducing time-to-market for critical software updates. Working with Modern Systems, the University of California at Santa Barbara (UCSB) leveraged eavRPMa"c to transform its Student Information System from Software AG's Natural syntax to a modern application lev...
Mar. 30, 2015 01:00 PM EDT Reads: 1,056
DevOps is all the rage these days and with good reason as it promises to reduce the time-to-market for new applications. It also promises to improve change management, allowing teams to deploy changes to their applications quickly and efficiently. However, DevOps isn’t something you buy, install, or implement; rather it is the symptom of an appropriate organizational system. In his session at DevOps Summit, Mark Thiele, EVP, Data Center Technologies at SUPERNAP International, will discuss how ...
Mar. 30, 2015 01:00 PM EDT Reads: 1,469