|By Business Wire||
|April 17, 2014 06:58 AM EDT||
PlowShare, one of the nation’s leading distributors of public service advertising, has appointed RUN as its exclusive advertising technology partner. The leader in mobile-focused programmatic advertising technology will assist PlowShare in developing a new, state of the art trading desk – Harvest RTG – which will provide unparalleled capabilities in analyzing nonprofit donor data to its world-class partners.
"PlowShare’s extensive nonprofit client list – from the Girl Scouts and World Wildlife Fund to the American Red Cross and Wounded Warrior Project – will greatly benefit from this highly measurable approach," said Seth Hittman, CEO and Co-Founder of RUN. “With Harvest RTG, PlowShare will support major nonprofits in accessing extensive data to best understand and reach their target audiences. We admire the work PlowShare does, and we look forward to helping them further enhance that work through our strategic relationship.”
Harvest RTG will deploy RUN’s proprietary DMP to allow nonprofits to create deep and multifaceted audience databases for cross-screen retargeting. This will enable advertisers to reach likely donors at home, in-office or on the go with relevant messaging, at the right times. In addition, the nation’s largest nonprofits will have access to all of RUN’s global programmatic inventory.
"Our core values are anchored in integrity, creativity and accountability, which clearly match everything RUN stands for," said Jeff Boal, founder and president of PlowShare. “RUN’s unique proficiency aligns with PlowShare’s history of developing and distributing successful PSA campaigns for many of the nation's best-known nonprofits and government agencies, and we look forward to extending the relationship.”
The partnership is a natural extension of the work that RUN has undertaken since its founding, which includes the utilization of advertising technology to help worthwhile causes reach potential donors through the RUN Fund. RUN’s leadership position aligns with PlowShare perfectly as they work to expand into new service offerings for their nonprofit clients.
RUN is a leader in mobile-focused programmatic advertising technology. The company empowers clients with both self-serve and managed service capabilities, and is backed by real-time, up-to-the-second analytics. RUN's cutting-edge mobile solutions integrate into its full suite of desktop capabilities and analytics products.
Founded in 1994 by Ad Council veteran, Jeff Boal, the PlowShare Group has grown to become the second largest distributor of public service advertising in the nation. While offering a range of services similar to what you'll find at any full-service advertising agency, the company’s core services include public service strategic media distribution, media outreach and media usage tracking and evaluation. For more information, visit: http://www.plowsharegroup.com/index.php.