|By Business Wire||
|April 17, 2014 08:01 AM EDT||
The ExactTarget Marketing Cloud from salesforce.com (NYSE:CRM) today announced a new partnership with Datalogix, the company connecting online ads to offline sales, expanding its capabilities to power and measure the sales impact of advertising campaigns.
The partnership will make it possible to leverage Datalogix’s $1 trillion in offline consumer spending data within the ExactTarget Marketing Cloud’s Social.com and Active Audiences advertising solutions, providing marketers the power of additional customer insight to improve the performance of social advertising campaigns.
The partnership will expand the ExactTarget Marketing Cloud’s existing ability to drive highly relevant and targeted advertising campaigns, based on CRM and digital marketing data from customer engagement across email, mobile, social and the Web.
Comments on the news:
- “Facebook has a Super Bowl-sized audience every hour of every day,” said Scott McCorkle, president, technology and strategy, ExactTarget Marketing Cloud. “ExactTarget Marketing Cloud’s powerful capabilities, combined with robust offline data from Datalogix, will give marketers the ability to connect with the audiences that matter to them the most in entirely new ways.”
- “The combination of ExactTarget Marketing Cloud and Datalogix will allow Resolution Media to ensure that our clients’ ad dollars are delivering higher return on investment,” said Gerry Bavaro, Chief Strategy Officer, Resolution Media. “Using ExactTarget Marketing Cloud and Datalogix, we were able to help one client drive incremental sales lift of 8 percent with the ability to quickly enhance our targeting criteria with customer purchase and unique segmentation data.”
- “Working together, the ExactTarget Marketing Cloud and Datalogix help address two of the most critical issues for marketers: reaching their actual customers and measuring if their campaigns are driving sales,” said Eric Kirby, Chief Product Officer, Datalogix. “We help maximize the match rate on CRM files by bringing in a wide range of attributes, then we allow advertisers to measure the buy-through rate and in-store sales impact of their campaigns, based on more than $1 trillion of sales data.”
Global agencies such as Aegis, GroupM and Omnicom Media Group have managed more than one million social ad campaigns and close to two trillion impressions with the ExactTarget Marketing Cloud’s Social.com.
Drive Higher Return on Advertising Spend
With digital marketing data from ExactTarget, CRM data from salesforce.com, and Datalogix’s offline purchase data, advertisers can improve the accuracy of their campaigns to match the precise audiences of customers and prospective customers that are most likely to convert, online and offline.
- Watch the Salesforce ExactTarget Marketing Cloud demo video
- Watch the Social.com demo video
- Like Salesforce ExactTarget Marketing Cloud on Facebook
- Follow @salesforce, @exacttarget and @marketingcloud on Twitter
About ExactTarget Marketing Cloud
The ExactTarget Marketing Cloud from salesforce.com (NYSE: CRM) is the leading 1:1 digital marketing platform, connecting companies with customers in entirely new ways. Learn more at www.ExactTarget.com.
The ExactTarget and Salesforce names and logos are the exclusive property of salesforce.com.
Datalogix provides core infrastructure for data-driven marketing by connecting digital advertising to offline sales. We help leading brands reach audiences of buyers across display, video, mobile and social and measure the offline sales lift resulting from digital marketing campaigns using DLX ROI®. The Company's expertise spans the major consumer segments, including Retail, CPG, and Automotive. For more information, please visit: http://www.datalogix.com/.
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
Jan. 31, 2015 05:15 PM EST Reads: 2,710
Entuity®, a provider of enterprise-class network management solutions, today announced that it solidifies its position as a market leader through global enterprise customer acquisitions and a refined channel strategy. In 2014, Entuity increased new license revenues in EMEA by over 75 percent, and LATAM by over 125 percent as customers embraced Entuity for its highly automated solution and unified architecture. Entuity’s refined channel strategy focuses on even deeper strategic alignment with ke...
Jan. 31, 2015 05:00 PM EST Reads: 744
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
Jan. 31, 2015 04:15 PM EST Reads: 2,966
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Jan. 31, 2015 03:00 PM EST Reads: 3,841
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 31, 2015 02:45 PM EST Reads: 2,594
In this demo at 15th Cloud Expo, John Meza, Product Engineer at Esri, showed how Esri products hook into Hadoop cluster to allow you to do spatial analysis on the spatial data within your cluster, and he demonstrated rendering from a data center with ArcGIS Pro, a new product that has a brand new rendering engine.
Jan. 31, 2015 02:30 PM EST Reads: 1,824
"Blue Box has been around for 10-11 years, and last year we launched Blue Box Cloud. We like the term 'Private Cloud as a Service' because we think that embodies what we are launching as a product - it's a managed hosted private cloud," explained Giles Frith, Vice President of Customer Operations at Blue Box, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 31, 2015 02:30 PM EST Reads: 2,774
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 31, 2015 02:30 PM EST Reads: 2,742
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Jan. 31, 2015 02:15 PM EST Reads: 1,708
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by minin...
Jan. 31, 2015 02:00 PM EST Reads: 3,895
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Jan. 31, 2015 02:00 PM EST Reads: 2,866
Puppet Labs on Wednesday released the DevOps Salary Report, based on salary data gathered from Puppet Labs' industry-recognized State of DevOps Report. The data confirms that market demand for DevOps skills is growing, and that DevOps engineers are among the highest paid IT practitioners today. That's because IT organizations today are grappling with how to be more agile and responsive to the business, while maintaining the stability of their infrastructure. DevOps practices, such as continuous ...
Jan. 31, 2015 02:00 PM EST Reads: 1,513
AppDynamics, the application intelligence leader for software-defined businesses, announced the general availability of the AppDynamics Fall '14 Release. Serving the combined needs of IT and business teams across the enterprise, the latest release provides a comprehensive view across all aspects of digital performance in ultra large scale deployments. AppDynamics delivers Application Intelligence by building out advanced capabilities across the key areas of analytics, unified monitoring and D...
Jan. 31, 2015 02:00 PM EST Reads: 2,067
CloudBees, Inc., has announced a $23.5 million financing round, led by longtime CloudBees investor Lightspeed Venture Partners. Existing investors Matrix Partners, Verizon Ventures and Blue Cloud Ventures also participated in the round. The latest funding announcement follows earlier rounds of $4 million, $10.5 million and $10.8 million, bringing the total investment in CloudBees to just under $50 million since the company’s inception in 2010. Previous venture investment rounds were led by Ma...
Jan. 31, 2015 02:00 PM EST Reads: 948