SYS-CON MEDIA Authors: Jason Bloomberg, Kevin Benedict, David H Deans, RealWire News Distribution, Gilad Parann-Nissany

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TomTom Launches 30-day Trial of Navigation App for iPhone

Starting today, drivers can experience TomTom’s Navigation app for iPhone for 30 days at a cost of $0.99. The new trial app includes access to TomTom Traffic, helping drivers to get there faster.

The trial app includes all the features and functionality of the latest TomTom Navigation app and includes a subscription to world-class traffic information from TomTom Traffic. TomTom Traffic allows drivers to get to their destination faster with the most precise and accurate real-time information.

The quality of TomTom Traffic is determined by:

1. Road Coverage. TomTom Traffic covers 99.9% of all road types, versus competitive TMC based traffic with only 9% coverage.

2. Reliability of Data. TomTom Traffic uses a leading pool of crowd-sourced data from more than 150 million drivers in North America.

3. Accuracy of reports. TomTom Traffic pinpoints accurate traffic reports in real-time.

4. Update frequency. TomTom Traffic delivers updated traffic info every two minutes.

“For the first time, we are offering iPhone and iPad owners the chance to experience the power of premium TomTom Navigation and TomTom Traffic for themselves,” said Jocelyn Vigreux, President of TomTom, Inc. “Once drivers experience how TomTom can help them avoid traffic and get there faster, we are confident they won’t want to drive without TomTom ever again.”

With the trial app, consumers will enjoy the same turn-by-turn navigation trusted by 70 million drivers, tailored for iPhone and iPad. Maps are stored on the device, so drivers don’t need to worry about mobile data coverage or charges. And with Free Lifetime Maps, updated with each app release, drivers can always navigate with the most accurate TomTom maps. In addition, IQ Routes provides the fastest routes and most accurate arrival times based on the time and date of travel.

The app can be purchased from the iTunes App Store.

Notes for editors

Pricing and Availability

‘Try TomTom GPS Navigation’ is now available from the iTunes App Store, priced at $0.99.

After the 30-day trial period, the user can simply unlock the app by buying an unlimited navigation license inside the app currently in promotion for $24.99. One year Traffic subscription is on promotion for $14.99.

Without a license you can still browse maps, plan routes and share locations.

‘Try TomTom GPS Navigation’ product highlights

  • TomTom Offline Maps
    Maps are stored on the iPhone or iPad. Drivers can plan a new route, get re-routed, or search for points of interest without needing data coverage.
  • Free Lifetime Maps
    Drivers can download four or more full map updates every year for the life of the app.
  • Free Daily Map Changes
    Drivers benefit from shared daily map corrections from TomTom's 20 million-strong Map Share community.
  • TomTom Traffic
    Gives drivers real-time traffic information, to help them get to their destinations faster. Independent tests prove that TomTom Traffic covers the most roads with the highest level of accuracy.
  • IQ Routes
    The fastest routes, the most accurate and reliable arrival times at all times of day.
  • Powerful search
    Drivers can search for destinations with TomTom Places, Facebook™ and foursquare™.
  • Multi-tasking support
    Clear, turn-by-turn guidance even while drivers are on the phone.
  • Seamless integration
    Integrates easily with iPhone/iPad contacts, photos, music, email, browser, calendar, iCloud and maps.

About TomTom

TomTom (TOM2) empowers movement. Every day millions of people around the world depend on TomTom to make smarter decisions. We design and develop innovative products that make it easy for people to keep moving towards their goals. Best known for being a global leader in navigation and mapping products, TomTom also creates GPS Sport Watches, as well as state-of-the-art fleet management solutions and industry leading location based products.

Our business consists of four customer facing business units: Consumer, Automotive, Licensing and Business Solutions.

Founded in 1991 and headquartered in Amsterdam, we have 3,600 employees worldwide and sell our products in over 35 countries.

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