|By Marketwired .||
|April 17, 2014 09:32 AM EDT||
NEW YORK, NY -- (Marketwired) -- 04/17/14 -- Asking consumers for their opinions leads to better ad placement and rapid growth for Qriously, the location-based public-opinion company announced today. Qriously, which serves questions on mobile apps to determine consumer intent for brand marketers, has beefed up its marketing and sales departments in the U.S. and the U.K., and has opened an office in Paris to handle increasing sales there.
Opening the Paris office as head of sales is Camille Dupré, who had been the sales director of YOC. Prior to YOC, Ms. Dupré held a similar role with Tribal Fusion. For Qriously Ms. Dupré will develop Qriously's offering with both brands and agencies.
"2013 was a fantastic year for us," said Qriously CEO and Cofounder Christopher Kahler. "Now is the ideal time to expand into continental Europe. We're delighted that Camille has come on board to help us develop the business in France where we're anticipating a lot of growth."
At the same time, Qriously tapped Phillip Lauria and Jess MacIntyre to lead its marketing operations in the U.S. and the U.K., respectively. U.S. Marketing Manager Lauria previously provided digital marketing strategies to clients at agencies such as Razorfish and Digitas. Marketing Manager EMEA MacIntyre spent the past six years working with creative and branding agencies such as Aesop and media owners such as JCDecaux, and, most recently, was digital marketing manager for Ocean Outdoor.
In addition, Qriously's U.K. and U.S. sales teams have added three new hires. André Davidson opened Qriously's office in Los Angeles, while Justin Holmes signed on in New York and Jackson Tobin joined the team in London.
This story appeared first in Adotas.
Founded in 2010, Qriously taps the value of opinion by serving questions on smartphone apps. Headquartered in New York and London, with additional team members in Atlanta and Vienna, the company's products unlock the value of people's voices at scale.