SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

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Slice of Life: 7-Eleven® Launches 'Pizza for Life' Sweepstakes

DALLAS, April 17, 2014 /PRNewswire/ -- Here's a slice of life. Actually, make that the whole pizza pie. 7-Eleven, Inc. will give some lucky pizza-lover a lifetime of hot, cheesy pizza in the first-ever Pizza for Life Sweepstakes. The contest runs through Friday, May 16, which happens to be National Pizza Party Day.

7-Eleven smartphone app offers pizza for life in contest through May 16.

Pizza for Life Sweepstakes entry forms are available on the 7-Eleven® smartphone app. The app is available for download via the App Store or Google Play. To enter, click on the "What's in Store" calendar tab, then the 'gimmepizza' icon and fill in name and email address on the pop-up entry form. Entrants must be at least 18 years old to participate and can enter once a day.

After the entry is completed, an option appears on screen to share the sweeps information on Twitter or Facebook with the hashtag  #GIMMEPIZZA4LIFE.

The prize value is $10,500, and the winner will be notified by the end of May.

"Pizza is popular with our guests," said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. "Because it tastes so good and is a great value. No coupons, no limited time offers – just large hot pizzas for $5.55 each. The only better deal is if you happen to win the Pizza for Life sweepstakes!"

The retailer, which began selling hot-to-go pizza just five years ago, offers large, hot Pepperoni and Triple Cheese pizzas for just $5.55 and a large Deluxe Meat pizza for $6.99. 7-Eleven's Deluxe Meat pizza is topped with pepperoni, Canadian bacon, beef, pork sausage and diced bacon, while the Triple-Cheese pizza includes melted mozzarella, cheddar and parmesan cheeses.

As an added incentive, customers purchasing any size can or bottle of carbonated soft drinks made by Coca-Cola, Pepsi or Dr Pepper/Seven-Up will get $1 off the already value-priced Pepperoni and Triple Cheese pizzas.

More than 5,200 U.S. 7-Eleven stores sell hot foods.

About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 10,300 7-Eleven® stores in North America. Globally, there are some 52,500 7-Eleven stores in 16 countries. During 2012, 7-Eleven stores generated total worldwide sales close to $84.5 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Franchise Times Top 200 Franchise Companies for 2013; #3 spot on Entrepreneur magazine's Franchise 500 list for 2012, and #3 in Forbes magazine's Top 20 Franchises to Start. 7-Eleven is No. 3 on Fast Company magazine's 2013 list of the "World's Top 10 Most Innovative Companies in Retail" and among the Top Veteran-Friendly Companies for 2013 by U.S. Veterans Magazine and on GI Jobs magazine's Top 100 Military Friendly Employers for 2014.  Hispanic Magazine named 7-Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.

Photo - http://photos.prnewswire.com/prnh/20140416/75813

SOURCE 7-Eleven, Inc.

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