|By PR Newswire||
|April 17, 2014 02:45 PM EDT||
WASHINGTON, April 17, 2014 /PRNewswire-iReach/ -- Venga, the leading guest management platform for restaurants, released a new analytics dashboard providing unique insights into a restaurant's patrons. By integrating a restaurant's point-of-sale data with reservation systems such as OpenTable®, Venga harnesses a flood of big data and churns it out into simple, intuitive and actionable results.
"For months we worked closely with leaders in the industry who helped us shape the dashboard based on their needs," said Venga CTO Karl Johnson. "We built this focusing on quick and actionable takeaways for those busy operators who only have two minutes a day to devote to data."
Venga provides the following unique insights:
Links OpenTable reviews and restaurant-branded surveys to point-of-sale data. Automatically know the server and menu items connected to each visit instead of digging through piles of data manually.
Tracks which reviews still need attention with an external and internal response system. Follow up with a guest directly through the dashboard or write notes between the operations team to get to the bottom of an issue quickly.
Provides real ROI for email marketing campaigns. View the number of covers and dollars brought back to the restaurant for the first time rather than traditional click-through and open rates.
Pulls segmented reports of guests based on their preferences allowing email marketing campaigns to be targeted. Send emails about a wine dinner only to wine drinkers or special thank you messages to high spenders.
Rates servers based on qualitative and quantitative guest feedback. Easily address areas where your staff could work towards improvement.
Shows guest data like number of visits and favorite menu item and tracks which email campaigns they have received.
Analyzes shifts in food, service and overall satisfaction for different time periods. Learn what is working and what to change to maximize your guests' experience.
"We recognize that restaurateurs are overwhelmed by data," said Johnson. "By giving them an easy way to view and act upon this data, it opens up insights never before possible."
Founded in 2010 in Washington, D.C., Venga's mission has always been to provide restaurants with deeper insights into guests' preferences and habits. Venga has grown into the leading guest management software for the restaurant industry and remains the only company to combine dining reservations with point-of-sale data. In doing so, it connects purchases to the individual guests who made them to seamlessly build profiles on individual guests' habits and preferences. These unique insights led to Venga's client, Fig & Olive, getting nominated as a finalist for the National Restaurant Association's 2014 Operator Innovations Awards. Other Venga clients, which include many of the most successful restaurant groups in the country such as ThinkFoodGroup, Michael Mina and Altamarea Group Restaurants, use this information to increase visit frequency, customer satisfaction, and spending through targeted email campaigns and personalized service. For more information, visithttp://www.getvenga.com.
Media Contact: Winston Lord, Venga, 202-450-2006, [email protected]
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