|By PR Newswire||
|April 17, 2014 05:40 PM EDT||
FOLSOM, Calif., April 17, 2014 /PRNewswire-iReach/ -- NextBee again takes customer rewards solutions to a higher level by integrating customer engagement activities with mobile apps. This innovation promises to bring a whole new world of opportunities by creating multi-channel touchpoints. The mobile applications that NextBee develops for small, medium and large enterprises alike offer huge potential for driving targeted traffic and increase customer engagement.
Over 225 million US residents currently use smartphones for networking and socializing - making mobile apps for customer engagement practically a requirement for success. Program users already use their smartphones to keep in touch with those important to them, maintain a busy calendar of social and business events, and participate in casual activities online. Such close a relationship between a smartphone and its user represents the perfect environment for business mobile apps to flourish.
Mobile apps increase customer engagement through multiple ways:
- Keep program users updated through automatic notifications when their program related updates on social media are liked and share by friends, family and colleagues
- Push motivational updates, like information on changes in top 5 leaderboard positions, to propel activity by encouraging contest participants to scale higher up the leaderboard positions
- Inspire customers to visit stores through geo-targeted updates on offers, inviting footfalls when customers are in vicinity of the store
NextBee's push notifications powered mobile apps provides businesses the ability to make a notable impact on customers' buying frequency and spending power. Push Notifications offer a new pathway to success for businesses, letting them push special offers, important notifications and targeted messages to customers more directly than ever before. With mobile apps presenting ideal customer engagement solutions, targeting customers and developing valuable conversations has become more direct, personal and relevant.
NextBee's custom mobile apps can give your customers the extra push needed to engage by sending exciting offers and product related messages directly to their smartphones. This means that businesses do not have to wait for customers to visit websites to get useful, beneficial information. Push notifications are an instant information deliverer and so they act for any business, with any customer engagement program.
NextBee's mobile apps for customer engagement integrate easily with every social media platform to offer viral reach to coupons offers, images and anything that is strikingly appealing to customers. Program users can share with and refer their friends on almost any social platform with a push of a button, making information available to their social connections instantly. Loyalty program mobile apps bestow program users with the power to share easily, generating a higher level of customer engagement and social activity.
Customer retention becomes easy when businesses stay in touch with customers to make them feel special. The ability to push offers that can be shared and redeemed instantly by showing the coupon code at a store turns robust loyalty programs into customer engagement marketing through mobile. Such happy customers stay with a brand develop long-term loyalty. With smartphones always with them as they shop and travel, custom mobile apps generate huge customer engagement and bring to customers the excitement of receiving offers on the go. Easy-to-play, interesting games on phones keep customers further engaged and coming back for more. Gamification has created another touchpoint that businesses can utilize effectively to communicate with customers and present their products and services.
NextBee develops white-labeled mobile apps that let businesses brand the applications, adding a feather to their cap. Besides, companies can track individual referrals and the percentage turnout, and choose to create a separate referral portal for influencers, involving them further to increase their products and offerings' reach.
Media Contact: Martin Verni, Next Bee Corporation, 1-800-547-1618, [email protected]
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SOURCE Next Bee Corporation