|By PR Newswire||
|April 18, 2014 09:00 AM EDT||
ARMONK, N.Y., April 18, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is launching a series of initiatives to make it easier and more profitable for Business Partners of SoftLayer, an IBM Company to develop, market and sell cloud services to their customers.
Cloud computing is transforming the way that IT services are consumed and delivered and will account for the bulk of new IT spending by 2016*. For Business Partners who specialize in streamlining integration and delivering value-added solutions, cloud presents an unprecedented opportunity to capture new revenue and enter new markets. In fact, Business Partners who have transitioned to cloud are experiencing more than twice as much revenue growth as Business Partners who have not**.
With the new sales incentives, marketing programs and training courses it is announcing today, IBM is building on its industry-leading support for SoftLayer and IBM Business Partners to help them capture the growing cloud market opportunity. It is also combining best practices from the SoftLayer partner program and IBM PartnerWorld to enable Business Partners to improve margins, build skills and drive demand.
As part of today's news IBM is:
- Offering improved margin opportunities with richer earned-volume discounts for SoftLayer Business Partners without requiring a prior commitment.
- Creating a new SoftLayer Services & Solution Provider program, which streamlines the SoftLayer hosting reseller and strategic partners program to improve clarity of eligibility requirement and benefits of the program.
- Launching a co-marketing initiative as part of PartnerWorld to help SoftLayer Business Partners that join the program build their brands, generate demand for their services and grow their marketing skills. Partners who join PartnerWorld, and existing IBM Business Partners who join the SoftLayer partner program will have access to campaign design and creation tools as well as customizable campaign templates to minimize upfront work and deliver consistent messaging.
- Expanding the technical training courses for both SoftLayer and IBM Business Partners to build skills that meet clients' plans to use outside resources for delivering high-value cloud solutions. The free two-day courses introduce SoftLayer solutions through hands-on activities delivered by Global Knowledge, one of IBM global training providers. Classes are held in 21 locations including markets where IBM is expanding its global network of cloud hubs in addition to several other key markets around the world, including: Japan, India, China, England and several locations across the United States.
"Supporting our partners as they transition from selling traditional on-premise cloud solutions to hybrid and off-premise cloud solutions is a priority for Avnet Technology Solutions," said Fred Cuen, senior vice president and general manager, IBM Solutions Group, Avnet Technology Solutions, Americas. "With these new enhancements, and with IBM's plans to expand its global cloud footprint globally, SoftLayer has assembled the right components for a winning partner program and we're looking forward to leveraging it to grow cloud market share for Avnet and our partner base."
SoftLayer, an IBM company, provides a high performance, enterprise-grade cloud infrastructure that can expand to accommodate any workload and offers a unique network architecture that optimizes global performance using a high-speed private network. Offering services on SoftLayer's high-performance cloud enables Business Partners to take advantage of IBM's considerable investments in building out its cloud portfolio, including a recent $1.2 billion investment to expand its global cloud footprint and its $1 billion investment to develop a unique platform-as-a-service offering, codenamed BlueMix™.
ClipCard is a SoftLayer partner that provides a big data discovery platform built on SoftLayer's cloud infrastructure. ClipCard renders big data discoverable for end users by driving new insights and context to support business decisions. "As a lean company selling to large enterprise customers, we really appreciate what SoftLayer has to offer," said Ryan Cunningham, product vice president, ClipCard. "Our customers like the security, reliability, and control that comes from a cloud provider who really 'gets' enterprise. We love that we have a real partner in the SoftLayer team, not just a website to go to when we need a hand. IBM is clearly invested in helping us be successful, which is a great boost for a company like ClipCard."
Today's offerings build on IBM PartnerWorld's existing cloud-related resources, including: Cloud services mark, an IBM ingredient brand mark for cloud solutions and service to allow eligible PartnerWorld members to promote cloud services that run on IBM technologies, including SoftLayer; PartnerWorld Cloud Benefit Guide, a catalog of resources connecting PartnerWorld members with benefits for building, selling and deploying cloud solutions; PartnerWorld SatScor, a free client satisfaction survey for promoting referral marketing; Cloud-based Program Criteria to make it easier for cloud-based PartnerWorld members to achieve advance participation levels in the PartnerWorld program.
"Cloud computing is transforming the relationship between Business Partners and their clients, creating unprecedented opportunities to enter new markets and sell new services," said Tom Blair, Senior Vice President, Global Sales, SoftLayer, an IBM Company. "SoftLayer recognizes that our Business Partners are evolving to meet the needs of their customers and we are committed to building a world class support program for them to tap into as they transition to this new era of computing."
About IBM Cloud Computing
IBM has helped more than 30,000 clients around the world with 40,000 industry experts. Since its acquisition in 2013, IBM SoftLayer has served 4,500 new cloud clients. Today, IBM has 100+ cloud SaaS solutions, thousands of experts with deep industry knowledge helping clients transform and a network of 40 data centers worldwide. Since 2007, IBM has invested more than $7 billion in 17 acquisitions to accelerate its cloud initiatives and build a high value cloud portfolio. IBM holds 1,560 cloud patents focused on driving innovation. In fact, IBM for the 21st consecutive year topped the annual list of US patent leaders. IBM processes more the 5.5M client transactions daily through IBM's public cloud. For more information about cloud offerings from IBM, visit http://www.ibm.com/cloud. Follow us on Twitter at @IBMcloud and on our blog at http://www.thoughtsoncloud.com. Join the conversation #ibmcloud.
*Source: Gartner Press Release: Gartner Says Cloud Computing Will Become the Bulk of New IT Spend by 2016
**Source: IDC: Worldwide channel and alliances 2013 top 10 predictions, January 2013
IBM External Relations
Email: [email protected]
While Docker continues to be the darling of startups, enterprises and IT innovators around the world, networking continues to be a real mess. Indeed, managing the interaction between Docker containers and networks has always been fraught with complications. Without automation in networking, the vision of running Docker at scale and letting IT run the same apps unchanged on the laptop and in the data center or for any cloud cannot be realized.
May. 4, 2015 11:30 PM EDT Reads: 639
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
May. 4, 2015 10:00 PM EDT Reads: 624
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developmen...
May. 4, 2015 07:15 PM EDT Reads: 525
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
May. 4, 2015 07:00 PM EDT Reads: 4,327
Application metrics, logs, and business KPIs are a goldmine. It’s easy to get started with the ELK stack (Elasticsearch, Logstash and Kibana) – you can see lots of people coming up with impressive dashboards, in less than a day, with no previous experience. Going from proof-of-concept to production tends to be a bit more difficult, unfortunately, and it tends to gobble up our attention, time, and money. In his session at DevOps Summit, Otis Gospodnetić, co-author of Lucene in Action and founder...
May. 4, 2015 07:00 PM EDT Reads: 2,104
“The year of the cloud – we have no idea when it's really happening but we think it's happening now. For those technology providers like Zentera that are helping enterprises move to the cloud - it's been fun to watch," noted Mike Loftus, VP Product Management and Marketing at Zentera Systems, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
May. 4, 2015 06:45 PM EDT Reads: 3,398
“We are a managed services company. We have taken the key aspects of the cloud and the purposed data center and merged the two together and launched the Purposed Cloud about 18–24 months ago," explained Chetan Patwardhan, CEO of Stratogent, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
May. 4, 2015 06:30 PM EDT Reads: 2,926
SYS-CON Events announced today that CenturyLink, Inc., a leader in the network services market, has been named “Platinum Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. CenturyLink is the third largest telecommunications company in the United States and is recognized as a leader in the network services market by technology industry analyst firms. The company is a global leader in cloud infrastructure and ...
May. 4, 2015 04:15 PM EDT Reads: 1,143
Database apps on mobile devices shouldn't stop working when there's limited or no network connectivity. In his session at 16th Cloud Expo, Bradley Holt, a Developer Advocate for IBM Cloudant, will discuss how to bring data stored in a cloud database to the edge of the network (and back again), whenever an Internet connection is available. He will demonstrate techniques for replicating cloud databases with mobile devices in order to build offline-enabled mobile apps that can provide a better,...
May. 4, 2015 04:00 PM EDT Reads: 980
In his session at 16th Cloud Expo, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, will review the changes that the cloud computing industry has gone through over the last five years and share insights into what the next five will bring. He will chronicle the challenges enterprise companies are facing as they move to the public cloud. He will delve into the “Hybrid Cloud” space and explain why every CIO should consider ‘hybrid cloud’ as part of their future strategy to a...
May. 4, 2015 03:46 PM EDT Reads: 632
"Blue Box has been around for 10-11 years, and last year we launched Blue Box Cloud. We like the term 'Private Cloud as a Service' because we think that embodies what we are launching as a product - it's a managed hosted private cloud," explained Giles Frith, Vice President of Customer Operations at Blue Box, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
May. 4, 2015 02:30 PM EDT Reads: 3,636
Puppet Labs on Wednesday released the DevOps Salary Report, based on salary data gathered from Puppet Labs' industry-recognized State of DevOps Report. The data confirms that market demand for DevOps skills is growing, and that DevOps engineers are among the highest paid IT practitioners today. That's because IT organizations today are grappling with how to be more agile and responsive to the business, while maintaining the stability of their infrastructure. DevOps practices, such as continuous ...
May. 4, 2015 02:15 PM EDT Reads: 2,213
"SOASTA built the concept of cloud testing in 2008. It's grown from rather meager beginnings to where now we are provisioning hundreds of thousands of servers on a daily basis on behalf of customers around the world to test their applications," explained Tom Lounibos, CEO of SOASTA, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
May. 4, 2015 02:15 PM EDT Reads: 3,461
Docker is becoming very popular--we are seeing every major private and public cloud vendor racing to adopt it. It promises portability and interoperability, and is quickly becoming the currency of the Cloud. In his session at DevOps Summit, Bart Copeland, CEO of ActiveState, discussed why Docker is so important to the future of the cloud, but will also take a step back and show that Docker is actually only one piece of the puzzle. Copeland will outline the bigger picture of where Docker fits a...
May. 4, 2015 02:15 PM EDT Reads: 5,239
“This win means a great deal to us because it is decided by the readers – the people who understand how use of our technology enables new insights that drive the business,” said Matt Davies, senior director, EMEA marketing, Splunk. “Splunk Enterprise enables organizations to improve service levels, reduce operations costs, mitigate security risks, enhance DevOps collaboration, create new product and service offerings and obtain deeper insight into customer behavior. Being named Best Business App...
May. 4, 2015 02:00 PM EDT Reads: 2,878