SYS-CON MEDIA Authors: Jim Kaskade, Yeshim Deniz, Elizabeth White, Greg Ness, Sean Houghton

News Feed Item

Sauza® Tequila Makes It Better Than Ever With The New "Make It With A Cowboy" Campaign

Introducing the Sauza® Cowboy Who Knows What Women Want

DEERFIELD, Ill., April 21, 2014 /PRNewswire/ -- Saddle up!  Hot on the heels of its wildly popular predecessors,  Sauza® Tequila, the world's #2 premium tequila, today unveiled its newest "Make It" campaign installment – "Make It With A Cowboy."  After catching the eye of its female consumers with a flirtatious fireman in 2012 and a sultry lifeguard in 2013, the brand invites consumers to "Make It" again, but this time with a charming Cowboy, his trusty horse and a great-tasting Sauza® margarita.  

Sauza Tequila Brand Logo

"For our third installment of the Sauza® "MAKE IT" campaign, we are excited to introduce our brand fans to the Sauza® Cowboy and continue to build upon the successes of our two previous campaigns," said Gary Ross, Senior Brand Director Tequila at Beam Inc. "The integrated campaign, which includes robust digital, social and PR content, provides the perfect vehicle for us to directly interact with our consumers throughout the year."

In the yearlong campaign, the Sauza® Cowboy will charm fans through a robust digital and social content series, including tongue-in-cheek YouTube tutorials, Instagram videos, Pinterest boards and more. Thanks to the Sauza® Cowboy, fans will learn how to make a range of fun, do-it-yourself crafts, including, of course, the perfect Sauza® margarita.

"Make It With a Cowboy" follows the pioneering successes of its predecessors:  "Make It With a Fireman," which was selected as one of YouTube's Most Watched Ads in 2012*, and last year's "Make it With a Lifeguard" campaign. The series continues to delight fans, generating nearly 18 million views combined to date.

* YouTube's 2012 Ads Leaderboard, 15th Most Watched Advertising Spot on YouTube in 2012

Starring alongside the Sauza® Cowboy throughout the campaign is Sauza® Blue 100% Agave Tequila, crafted at the Sauza® Distillery, packed with floral, agave and herbal notes, and the perfect tequila for the freshest-tasting margaritas. Additionally, the campaign will feature the refreshing ready-to-serve line of Sauza® Sparkling Margaritas, which includes Original (Lime), Wild Berry, Mango Peach and the newly released Watermelon. 

For ladies looking to capture a refreshing moment and unwind with a delicious cocktail, our Sauza® Cowboy has you covered with the original Sauza®-Rita recipe.

Sauza®-Rita

  • 1 part Sauza® Blue Silver 100% Agave Tequila
  • 1 ½ parts light beer
  • 1 part frozen limeade
  • 1 part water

Preparation: In a glass filled with ice, combine Sauza® Blue Silver 100% Agave Tequila, limeade, beer and water. Stir gently and garnish with a lime slice.

To view the latest "Make It With a Cowboy" campaign content, go to www.YouTube.com/SauzaTequila, like us on Facebook (www.Facebook.com/SauzaMargaritas) or follow us on Twitter @Sauza. For more information on Sauza® Tequila, visit www.us.SauzaTequila.com.

About Sauza® Tequila
Sauza® Tequila, the world's #2 premium tequila, is the perfect complement to a ladies night, allowing any moment to become a celebration. Each bottle of Sauza® Tequila, the margarita's favorite tequila, is carefully crafted using the finest agave from the renowned Sauza® distillery in Jalisco, Mexico. Sauza® offers a full line of tequila including Sauza® Tequila Gold, Sauza® Tequila Silver, Sauza® Blue Reposado Tequila, Sauza® Blue Silver Tequila and Sauza® Sparkling Margarita.

About Beam Inc.
As one of the world's leading premium spirits companies, Beam is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials.  Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2013 sales of $2.55 billion (excluding excise taxes), volume of 37 million 9-liter equivalent cases and some of the industry's fastest growing innovations. 

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.  For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.    

Sauza® Sparkling Margarita and Sauza® Tequila, 9.95% and 40% alc./vol©2014 Sauza Tequila Import Company, Deerfield, IL

All trademarks are the property of their respective owners.

Logo - http://photos.prnewswire.com/prnh/20140418/76542

SOURCE Beam Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrateg...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to th...
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
SYS-CON Media announced that Centrify, a provider of unified identity management across cloud, mobile and data center environments that delivers single sign-on (SSO) for users and a simplified identity infrastructure for IT, has launched an ad campaign on Cloud Computing Journal. The ads focus on security: how an organization can successfully control privilege for all of the organization’s identities to mitigate identity-related risk without slowing down the business, and how Centrify provides ...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...