SYS-CON MEDIA Authors: Kevin Benedict, Gilad Parann-Nissany, Michael Bushong, Eric Brown

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Wendy's® Casting Call: Italian Sandwich Lovers Looking To Transport Their Tastebuds To Tuscany

DUBLIN, Ohio, April 21, 2014 /PRNewswire/ -- To celebrate Wendy's new Tuscan Chicken on Ciabatta, the producers of this Italian-inspired sandwich are seeking bold new talent to be featured in the short film "L'Estrella de la Toscana" – Star of Tuscany – starring the Tuscan Chicken on Ciabatta alongside an A-list cast of premium ingredients:

  • A warm, soft, toasted artisan ciabatta bun
  • A homestyle chicken filet that's tender and juicy on the inside, and crisp and flaky on the outside
  • A garlic and roasted tomato aioli sauce with real chunks of chopped tomatoes, giving the sauce a rich flavor
  • Fresh spring mix with nine different greens
  • Natural Asiago cheese
  • Freshly sliced red, ripe tomatoes
To celebrate the Italian-inspired Tuscan Chicken on Ciabatta, Wendy’s is releasing a short film “L’Estrella de la Toscana” – Star of Tuscany – where fans will have the chance to taste the sandwich and submit captions to potentially be featured in the film.

Try Wendy's new Tuscan Chicken on Ciabatta and submit a caption based on scenes from the film, which will be released on April 22, on Wendy's Facebook (www.facebook.com/Wendys) and Twitter (https://twitter.com/Wendys) pages. The funniest, most gusto-filled captions will be strung together to subtitle the Italian-dialogue video, which will debut on Wendy's social channels in early May.

Sneak preview of the short film available here: http://youtu.be/d3zEFBJHL-g

Aspiring fans with $4.69* in their wallets are encouraged to visit a participating Wendy's restaurant for a limited time to get involved.

*Recommended price. Prices may vary by market.

MEDIA CONTACTS:
Frank Vamos, 614-764-8477, [email protected] 
Janna Chapman, 404-879-9159, [email protected]

Photo - http://photos.prnewswire.com/prnh/20140418/76606

SOURCE The Wendy’s Company

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