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Hyundai Capital America Renews Contract with ChannelNet

ChannelNet, a leader in digital acquisition, retention and conquest marketing and sales solutions, announced the renewal of its three-year contract with Hyundai Capital America. ChannelNet provides the automotive finance company with strategic web solutions to support:

ChannelNet's personal microsite technology gives Hyundai customers the keys to control their own onl ...

ChannelNet's personal microsite technology gives Hyundai customers the keys to control their own online experience from any device (Photo: Business Wire)

  • Hyundai and Kia dealers with a transactional one-stop portal to streamline their consumer vehicle financing, customer leads and facility financing needs.
  • Best-in-class consumer digital marketing support and electronic communications, which are critical to providing seamless consumer service on vehicle lease returns and new car purchases.

“We are proud to continue our strategic partnership with Hyundai Capital America,” said Paula Tompkins, CEO and founder of ChannelNet. “Together over the past four years, we have made significant progress on improving Hyundai Capital America sales and marketing operations online with both dealers and consumers. Our patented technology helps dealers integrate data and transactions in a way that measurably pays off in both sales and operational efficiencies.”

ChannelNet’s patented technology, SiteBuilder™, is a global-ready Internet platform that enables a transparent flow of data, information and content from disparate systems, streamlining communications between the company and its sales channels and its customers. It gives companies like Hyundai Capital America the ability to provide fast access to data that their customers and sales channels need to lease, sell and buy vehicles.

“Using our flexible technology platform, we have improved both the Hyundai customer experience and dealer services,” explained Tompkins. “Through a personal microsite, customers can control their own online experience from any device. We also use our platform to meet the very different needs of Hyundai’s dealers such as a one-stop business portal that streamlines many of the paper-intensive processes.”

Other ChannelNet automotive customers are BMW Financial Services, Ally Auto, Fiserv, RouteOne, and Southeast Toyota Finance.

Hyundai Capital America provides vehicle financing, leasing solutions and insurance for Hyundai Motor and Kia Motors to over one million North American retail customers.

About ChannelNet

ChannelNet is a leader and a pioneer in delivering digital customer acquisition, retention and conquest services that integrate a multi-channel sales environment. The company specializes in digital marketing and sales solutions for corporations with retail outlets. Using software-as-a-service (SAAS), its experts connect leading automotive, financial services, home improvement and retail companies with their customers to sell products and services through local channels, including personalized microsites. The privately-held company, founded more than 25 years ago, is based in Dearborn, Michigan. It has a Western U.S. office in Sausalito, California. For more information, visit

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