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SYS-CON MEDIA Authors: SmartBear Blog, Liz McMillan, Kevin Jackson, Peter Silva, Greg Wind

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Brand New Media Leverages Industry Research and Insights to Launch Digital Training for Financial Marketers

Brand New Media, a digital marketing research and consulting firm, has launched a series of ten courses ranging from Digital Analytics to User Experience Design and Digital Marketing Management. The courses, delivered in partnership with Northwestern University faculty, leverage the knowledge and expertise derived from research and consulting conducted by Brand New Media and Northwestern University for the financial services industry. The courses will be delivered through Brand New Idea, the Brand New Media division that is focused on marketing innovation and advisory services.

“As we annually conduct one of the most comprehensive research initiatives on digital marketing and media within the financial services industry, we have come to realize that many firms are lacking broad awareness of the basic knowledge that is required to be a successful marketer in the digital age,” said Frank Dudley, Founder of Brand New Media and a Professor at Northwestern University.

Brand New Media’s brain trust of digital marketing leaders will utilize the firm’s proprietary data and experience-driven insights as the foundation for a curriculum that helps financial services firms realize greater efficiency and effectiveness in their digital marketing efforts.

Scot Wheeler, Director of Consulting Services & Training, will spearhead the training program for Brand New Media. Mr. Wheeler, former Group Director of Marketing Science for Critical Mass, also teaches courses in Digital Analytics and Market Research and Statistics at Northwestern University.

“Our research clearly shows a significant increase in spending across digital channels by most financial services firms every year. Unfortunately, the research also cites Compliance and Lack of Training as the two greatest obstacles for a firm’s Agents and Financial Advisors to market financial products and services online,” said Mr. Wheeler.

Additional information on the ten courses listed below can be found on Brand New Media’s website: http://www.brandnewmediagroup.net/training-services/.

Analytics Courses

1. Cross-channel Technology, Data and Analytics

2. Social Media Analytics

3. Advanced Analytics

User Experience Courses

4. Data-driven User Experience

5. Digital Segmentation and Targeting

6. Digital Content Strategy

7. Best Practices in Digital Customer Support

Digital Marketing Management Courses

8. Digital Marketing and Media Management

9. Consumer Insights & Market Intelligence

10. Digital Marketing Strategy & Innovation

Brand New Media Group is a business-to-business professional services firm, providing custom research, strategic consulting and digital marketing services to the global 2000. Brand New Media helps clients better understand, interact and respond to customers; converting existing data into world-class models that deliver high-performance, cost-effective and results-driven marketing.

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