|By PR Newswire||
|April 22, 2014 12:30 AM EDT||
MUMBAI, India, April 22, 2014 /PRNewswire/ --
Things defying gravity and floating away into the sky, people flying and unimaginable objects gliding around have all fascinated us forever. Our television and films have routinely offered us computer-generated treats that seem astonishingly real. While theatre and Live entertainment slowly regains our attention, There is a need to have this same magic of flight recreated on stage. Live. There's a need to have dancers perform in thin air, of cars 'driving' up the sides of buildings, of a superstar 'flying' onto the stage in front of our very eyes. And there is a crying need for doing all this with utmost safety.
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Acknowledging these needs, Natura creates LiveFX (or real-life 'special effects') that make humans and objects fly through the air, float magically, glide onto stage and zip off overhead. Being India's only such company, Natura offers customized solutions to event agencies and production houses that create live performances, brand launches, award functions, reality shows and even filmed action scenes.
Avishkar Tendle, Managing Director, Natura Outdoor Education & Training Solutions Pvt. Ltd, reflects, "Aerial acrobatics, vertical theatre, safe flight rigging and live stunts have been around in the western world for decades. In India though, the Live entertainment industry was content with using movie stuntmen with sketchy equipment enacting 'flying' on stage; and even then the effects were limited, at best. At Natura, with our specialised background, scientific rigging and state-of-the-art equipment, we're able to accomplish a lot more thrilling visuals, while nearly eliminating any real risk to the performer."
Natura was formed with the support of noted adman and adventure enthusiast, Mr. Prahlad Kakkar as one of its founders. Established in October 2006 by a team of founders having backgrounds as diverse as mountaineering, adventure education and aerial rigging, Natura brings to life the thrills of adventurous encounter with vivid concepts. With a certification from Australia's National Academy of Stunt Action & Rigging (NASAR) for Level 1 stunt rigging, an internationally trained team, global safety standards and cutting-edge equipment, Natura assists in performances that deliver a larger than life experience - something that leaves a lasting impression on the audience.
"Natura devises creative solutions customized to the live media industry's needs and budgets. We have developed proprietary rigging systems for reality shows, Weddings and celebrations, product launches and adventure-themed events. We have also choreographed signature aerial acts. Our entire team has outdoor/mountaineering roots, which enables us to maintain discipline and an impeccable safety record while at work" adds Avishkar, who has been associated with the Adventure Sports industry for the past 23 years and is one of India's first true Aerial & Adventure rigging specialist.
In addition to providing aerial acts and rigging for live media, television and film industry, Natura assists brands with designing and conducting adventure events in malls for product launches and promotions. Natura's service portfolio also includes designing and execution of permanent adventure infrastructure (Artificial Rock Climbing walls, Ropes courses, Challenge towers), adventure based experiential learning for corporates, and environmental conservation and awareness programs.
About Natura Outdoor Education & Training Solutions Pvt. Ltd:
Natura has progressed from being the only 360-degree Adventure service provider in India to being the country's first and only professional aerial rigging company. Natura is driven by the twin objectives of bringing the world of adventure and wilderness closer to the common person and of making spectacular and world-class aerial performances, a reality in India. Headquartered in Mumbai, India, Natura also works extensively in the area of Adventure-based Experiential Learning for individuals and corporate leaders across India.
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