SYS-CON MEDIA Authors: Adrian Bridgwater, Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman

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Capriotti's Sandwich Shop Chooses Punchh Mobile CRM Platform for Loyalty

Fast-Casual Sandwich Chain to Deploy 'CAPAddicts Rewards' Program to Reward Customers for Frequency and Spending

SUNNYVALE, CA -- (Marketwired) -- 04/22/14 -- Punchh, a brand-centric mobile CRM suite for restaurants, has created a customized mobile loyalty rewards program for Capriotti's Sandwich Shop, a 100-plus unit fast-casual sandwich chain based in Las Vegas. Dubbed "CAPAddicts Rewards," customers can use the new program's branded mobile app to earn rewards based on how frequently they visit and how much they spend. The app will be introduced nationwide in Q3 2014.

Punchh's cloud-based, POS-integrated platform allows restaurant operators to engage customers in real time right on their mobile devices and provide offers that boost incremental sales and repeat traffic. Using one-to-one engagement, restaurant operators can customize offers to each customer's established preferences.

"We founded Punchh to bring the benefits of CRM to restaurants," said Jitendra Gupta, Punchh CEO and founder. "We are excited to work with Capriotti's and help it drive repeat business, word of mouth and bring in new customers through referrals."

Jason Smylie, Capriotti's CIO and CMO, said the chain chose Punchh to better understand and give back to its customers, many of whom have patronized the brand for decades. The platform will help Capriotti's reward loyal customers meaningfully and personally while improving its ability to attract new patrons.

"Using the Punchh platform, we can engage our customers right on their mobile devices in ways that traditional advertising can't," Smylie said. "In order to increase same-store sales and profitability, we must first know our customers and then give them more of what they want and deserve. For us and our customers, this is a win-win."

The Punchh mobile CRM platform simplifies tracking of customer purchases, reviews, and referrals in real time, and makes them easily accessible to store and corporate staff through its web-based dashboard. Through the dashboard operators can manage customer relationships by viewing their purchasing history, determining their unique desires and tailoring personally relevant offers.

For Capriotti's customers, the Punchh app delivers convenience by letting them use their smartphones to earn and redeem rewards, interact with the brand, share reviews about their experiences through social media and refer their friends.

"Our platform's unparalleled capabilities allow restaurant brands of any size to maximize their marketing potential," Gupta said. "Customers want and respond to a personal touch, and this level of one-to-one marketing delivers that."

About Punchh
Punchh, a mobile CRM suite for restaurants, includes branded mobile apps for consumer engagement, big data customer analytics, and integration with POS, social media and other third-party systems. Headquartered in Sunnyvale, Calif., Punchh's patent-pending technology operates in more than 1,400 restaurant locations under brands such as Aurelio's Pizza, Earl of Sandwich, Farmer Boys, Hungry Howie's, Mama Fu's, Max's Restaurant of the Philippines, Rita's Italian Ice, Schlotzskys, Vino Volo, and Voodoo BBQ & Grill. Operators using Punchh report:

  • Ten percent increases in same-store sales
  • Three- to four-times higher participation rates compared to traditional loyalty programs, 50 percent-plus repeat rates and track and manage new customer referrals for the first time ever
  • Twenty-five percent-plus redemption rates for marketing campaigns
  • Ten to 15 times more customer reviews than Yelp!
  • For more information, visit http://punchh.com.

About Capriotti's Sandwich Shop
Founded in 1976, Capriotti's Sandwich Shop, is an award-winning chain that remains true to its 37 year tradition of slow-roasting whole, all natural turkeys in-house every day. Capriotti's fresh ingredients, homemade subs and unique menu items have won numerous accolades including being named one of the "10 Great Places for a Surprising Sandwich" by USA Today and is a recent winner of "Best of" awards in Delaware, Las Vegas, Dallas, Quad Cities, Eastern Shore and San Diego. Capriotti's cold, grilled and vegetarian subs, cheese steaks and salads are available at more than 100 company-owned and franchise locations in 14 states and federal districts across the U.S. including: Arizona, California, Delaware, Florida, Iowa, Maryland, Massachusetts, Nevada, North Carolina, Pennsylvania, Texas, Utah, Wisconsin and Washington D.C. Their signature sub, The Bobbie®, was voted "The Greatest Sandwich in America" by thousands of readers across the country and reported by AOL.com. For more information, visit www.capriottis.com.

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