Click here to close now.

SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Liz McMillan, Carmen Gonzalez, Plutora Blog

News Feed Item

Eye Health NGO Orbis Unveils New Responsive Website

Orbis Website Redesign Showcases New Brand Identity

NEW YORK, April 22, 2014 /PRNewswire/ -- International eye health NGO, Orbis (www.orbis.org), has unveiled a new responsive website to coincide with the launch of its new brand identity. The website utilizes the new brand to better showcase the organization's impact as a leader in global eye health.

Orbis's new website takes a visual approach utilizing the wealth of vivid Orbis photography capturing its work over the last 30 years. Learn more: www.orbis.org

"Orbis's newly redesigned website is an incredible asset to amplify our voice using our new brand identity," said Jennifer Gregoire, Orbis Chief Marketing Officer. "Our redesigned online presence will not only help us raise awareness about avoidable blindness, but will also ensure that we are better communicating the breadth of our work with our supporters—old and new."

Orbis's goal during this web redesign process was to create a website to provide the best possible user-focused experience for visitors to learn about Orbis, keep up-to-date with the latest work and news and inspire visitors to support Orbis through donations, volunteering and spreading the word.

"We aimed to make the new website as compelling and interactive as possible to bring to light the problem of avoidable blindness," said Gregoire.

Utilizing Orbis's new brand voice, the website exposes the issue of "Why Vision", defining the problem of avoidable blindness, and the solution that Orbis brings to address it through training, research and advocacy. To accomplish this, the layout and design of the website takes a visual approach utilizing the wealth of vivid Orbis photography capturing its work over the last 30 years. These visual assets are especially apparent in the interactive Flying Eye Hospital feature on the website. In order to bring this unique aircraft to life online, the website features a special Flying Eye Hospital section which allows visitors to experience a virtual tour—inside and out—using still photography and 360 degree room views.

"With our new brand identity we aim to generate more of an aspirational voice to signify the vibrancy of the change that we create in the world," said Gregoire. "Our new website brings to life the hope, passion and commitment we want to transmit into everything that we do."

Orbis engaged New York-based digital strategy agency, Blue State Digital to develop and implement the new orbis.org.

About Orbis
Orbis prevents and treats blindness through hands-on training, public health education, improved access to quality eye care, advocacy and partnerships with local health care organizations. By building long-term capabilities, Orbis helps its partner institutions take action to reach a state where they can provide, on their own, quality eye care services that are affordable, accessible, and sustainable. To learn more about Orbis, please visit www.orbis.org

The new website features a special section about Orbis's Flying Eye Hospital, which allows visitors to experience a virtual tour of the aircraft. Learn more: www.orbis.org

 

The new website was created utilizing Orbis's new brand identity. After more than 30 years in the field of global eye health, Orbis launched this new brand identity to better showcase the impact that it brings to institutions, communities and individuals around the world. Learn more: www.orbis.org

Related Link:
Visit Orbis's Website

Photo - http://photos.prnewswire.com/prnh/20140422/77158
Photo - http://photos.prnewswire.com/prnh/20140422/77160
Photo - http://photos.prnewswire.com/prnh/20140422/77159

SOURCE Orbis

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
After a couple of false starts, cloud-based desktop solutions are picking up steam, driven by trends such as BYOD and pervasive high-speed connectivity. In his session at 15th Cloud Expo, Seth Bostock, CEO of IndependenceIT, cut through the hype and the acronyms, and discussed the emergence of full-featured cloud workspaces that do for the desktop what cloud infrastructure did for the server. He also discussed VDI vs DaaS, implementation strategies and evaluation criteria.
The emergence of cloud computing and Big Data warrants a greater role for the PMO to successfully manage enterprise transformation driven by these powerful trends. As the adoption of cloud-based services continues to grow, a governance model is needed to orchestrate enterprise cloud implementations and harness the power of Big Data analytics. In his session at Cloud Expo, Mahesh Singh, President of BigData, Inc., discussed how the Enterprise PMO takes center stage not only in developing the app...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
Collecting data in the field and configuring multitudes of unique devices is a time-consuming, labor-intensive process that can stretch IT resources. Horan & Bird [H&B], Australia’s fifth-largest Solar Panel Installer, wanted to automate sensor data collection and monitoring from its solar panels and integrate the data with its business and marketing systems. After data was collected and structured, two major areas needed to be addressed: improving developer workflows and extending access to a b...
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
Containers Expo Blog covers the world of containers, as this lightweight alternative to virtual machines enables developers to work with identical dev environments and stacks. Containers Expo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Bookmark Containers Expo Blog ▸ Here Follow new article posts on Twitter at @ContainersExpo
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impac...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 8th International Big Data Expo, co-located with 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. As advanced data storage, access and analytics technologies aimed at handling high-volume and/or fast moving data all move center stage, aided by the cloud computing bo...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
Over the years, a variety of methodologies have emerged in order to overcome the challenges related to project constraints. The successful use of each methodology seems highly context-dependent. However, communication seems to be the common denominator of the many challenges that project management methodologies intend to resolve. In this respect, Information and Communication Technologies (ICTs) can be viewed as powerful tools for managing projects. Few research papers have focused on the way...
As the world moves from DevOps to NoOps, application deployment to the cloud ought to become a lot simpler. However, applications have been architected with a much tighter coupling than it needs to be which makes deployment in different environments and migration between them harder. The microservices architecture, which is the basis of many new age distributed systems such as OpenStack, Netflix and so on is at the heart of CloudFoundry – a complete developer-oriented Platform as a Service (PaaS...
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...