SYS-CON MEDIA Authors: Elizabeth White, Liz McMillan, Pat Romanski, Esmeralda Swartz, Kevin Jackson

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4-H, Tractor Supply Company Launch Spring Fundraising Program

CHEVY CHASE, Md., April 22, 2014 /PRNewswire-USNewswire/ -- Today, National 4-H Council announced the launch of the spring 2014 4-H Paper Clover Campaign in partnership with Tractor Supply Company (TSC). This event marks the fourth year of collaboration between the organizations on the national in-store fundraiser, benefiting state and local 4‑H programming in each of the communities where a TSC or Del's Farm and Feed Supply store is located. 

The spring 2014 4-H Paper Clover Campaign will take place April 23 through May 4, 2014.  Shoppers at Tractor Supply Company and Del's Farm and Feed Supply stores will have the opportunity to support 4-H in 1,200 communities by choosing to purchase paper clovers for $1 at checkout. All funds raised will be donated to 4-H, and will support 4-H youth development program activities in the communities where stores are located.

In just four years, across 48 states, the TSC 4-H Paper Clover Campaign has provided more than $3.3 million to 4-H across the country. All proceeds raised directly benefit 4-H, with 70 percent of funds being returned to state and local 4-H programs. The effort has provided direct support for local camps, after-school programs and other activities, and has granted scholarships to these events that youth can explore their interests in everything from animal science to robotics.

"Our Paper Clover efforts are one of the key ways our stores can give back to the community," said John Wendler, senior vice president of Marketing for Tractor Supply Company. "By providing essential funding for hundreds of thousands of 4-H young people, we are able to support local organizations that are important to both our customer and our Team Members. We're proud to help improve the many communities in which we have stores through our partnership with 4-H. That is what Tractor Supply is all about."

Once again, funds donated during the national campaign will be tracked online and recorded by state and by store. Visit www.tractorsupply.com/4-H for more information on the spring 2014 4-H Paper Clover Campaign and to view the donation tracker.

About 4-H
4-H is a community of seven million young people around the world learning leadership, citizenship, and life skills. National 4-H Council is the private sector, non-profit partner of the Cooperative Extension System and 4-H National Headquarters located at the National Institute of Food and Agriculture (NIFA) within the United States Department of Agriculture (USDA). In the United States, 4-H programs are implemented by 109 land-grant universities and Cooperative Extension through more than 3,000 local offices serving every county and parish in the country. Outside the United States, 4-H programs operate through independent, country-led organizations in more than 50 countries.

Learn more about 4-H at www.4-H.org, find us on Facebook at www.facebook.com/4-H and Twitter at https://twitter.com/4H.

About Tractor Supply Company  
Tractor Supply Company operates more than 1,200 stores in 48 states. The company's stores are focused on supplying the lifestyle needs of recreational farmers and ranchers. The company also serves the maintenance needs of those who enjoy the rural lifestyle, as well as tradesmen and small businesses. Stores are located in towns outlying major metropolitan markets and in rural communities. The company offers the following comprehensive selection of merchandise: (1) equine, pet and animal products, including items necessary for their health, care, growth and containment; (2) maintenance products for agricultural and rural use; (3) hardware and tool products; (4) seasonal products, including lawn and garden power equipment; (5) truck and towing products; and (6) work/recreational clothing and footwear for the entire family.

Contact: Kimberly M. West, National 4-H Council, 301-951-3078, [email protected]

SOURCE National 4-H Council

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