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Digital Clarity Group Releases Guide to European Agencies and Integrators for Web Content and Customer Experience Management

Digital Clarity Group (DCG), the research-based advisory firm focused on customer experience management (CEM), announced the immediate availability of the European edition of its popular Guide to Service Providers for Web Content and Customer Experience Management. The new Guide expands DCG’s ground-breaking coverage of the North American service provider landscape to include systems integrators and digital/interactive agencies in Europe.

The European edition of the Guide to Service Providers is designed as a resource for organizations that are implementing new WCM (web content management) and CEM solutions and need hard-to-find information about qualified services firms. DCG’s Guide describes the role of the contemporary services partner, maps out a service provider assessment framework, and includes in-depth profiles of 45 Europe-based digital/interactive agencies and systems integrators.

DCG’s European Guide also introduces the firm’s view of the eight core competencies that are essential to executing a holistic strategy for customer experience management. Each profile includes an analysis of how the provider’s approach reflects the eight CEM core competencies.

“We developed the Guides to fill a critical information gap,” said Scott Liewehr, DCG’s president and principal analyst. “Based on the dozens of WCM and CEM selection engagements we’ve delivered, we know that buyers struggle to understand the highly fragmented services landscape and to find service partners whose skills and experience align with their business needs.”

Jill Finger Gibson, DCG principal analyst and study director for the European Guide, noted the unique characteristics of the European services market compared to North America. “There are certainly global commonalities across the providers based in North America and Europe,” said Gibson, “but today, location still matters. Differences remain in areas such as talent management, regulation, project approach, and business practices. This means that a provider’s roots and physical presence are among the most important decisions in a selection process.”

The full version of the European edition of the Guide to Service Providers for Web Content and Customer Experience Management can be purchased on the DCG website starting at $349 US for a single-copy license. A sample Guide can be downloaded for free. The European edition is a companion to DCG’s Guide to the service provider landscape in North America, published in fall 2013 and also available on the DCG website.

About Digital Clarity Group

Digital Clarity Group is a research-based advisory firm focused on the content, technologies, and practices that drive world-class customer experience. Global organizations depend on DCG’s research, advice, and consulting services to help them turn digital disruption into digital advantage. DCG analysts are based in the US, Canada, the UK, and Germany. Visit http://digitalclaritygroup.com for access to DCG’s blog, reports, videos, and events.

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