|By PR Newswire||
|April 23, 2014 03:03 AM EDT||
PARIS, April 23, 2014 /PRNewswire/ --
From 22 April to 5 June 2014
Although only unveiled in December during LeWeb13, the BleamCard is already enormously successful. To meet demand, the Toulouse-based start-up Ubleam is launching a Crowdfunding campaign in order to accelerate the marketing of the product and to highlight the viral phenomenon. You can take part in this right away on the Indiegogo platform: http://www.bleamcard.com/indiegogo.
Ubleam has reinvented the traditional business card
28 million business cards are printed every day across the world**. There has been some discussion in recent years about this historic medium of communication focusing on originality and creativity, whether to have printed business cards or engage in social networking. Rather than pitting these two concepts against each other, Ubleam's approach is to combine print and digital to gain the best of both worlds and to launch a different and innovative product: the BleamCard.
Usually a static and silent product, the business card has been transformed into a sleekly designed and effective mean of communication offering a rich mobile augmented reality experience: the BleamCard raises the business card to the realm of a connected object.
Thanks to the customised bleam* printed on the business card, holders offer their network instant access to their DNA 2.0: contact details, networks, and, for professionals, there is access to marketing content, links, websites, blogs, etc. The card also offers many other features such as the number of views and the geographical location of scans of the paper card, sorting of contacts, etc.
"In the 2 months since my BleamCard was made and printed, the Ubleam application was uploaded from my card over 150 times," enthused Samuel Boury, the co-founder of Ubleam. "The estimated annual growth in the printing of business cards stands at 20%*** which shows that the physical medium still remains crucial. The BleamCard enables people to gains contacts and to add a little spice to discussions. I can present my business and have a long-term involvement with my contacts at any time."
Join the Ubleam community
Building on the success of a product so eagerly awaited on the market and an award winner at LeWeb13, the Toulouse-based start-up is launching an international Crowdfunding campaign on 22 April to raise funds and officially launch the service.
Backed by prestigious sponsors:
- Fred Montagnon, CEO Overblog, e-Buzzing
- Emmanuel Grard VP of the Fédération Nationale des Dirigeants Commerciaux de France (National Federation of Business Leaders of France),
Ubleam aims to raise at least €50,000 to accelerate the marketing and development of the BleamCard SaaS platform. In addition to just raising funds, the Ubleam team wants to highlight a viral product already eagerly anticipated by an audience which has already been won over.
"With the expansion of participative funding (Crowdfunding), start-ups have the opportunity to embark on a venture with a wider audience as well as accelerating their growth and development. This type of investment in the form of donations or loans enables everyone to invest in and take a chance on promising projects. With a revised, innovative product facilitating networking, we naturally thought of Crowdfunding to launch the BleamCard. This system allows us to speed up the launch to meet the expectations of our market while at the same time creating the first community of users. Demonstrating public interest in this product also gave us a chance to shine with our investors. We are therefore officially launching our call for funding on Indiegogo. Place your bets and bleam!" explained Olivier Mezzarobba, co-founder of Ubleam.
This campaign is an opportunity for the French start-up Ubleam to popularise the use of the bleam and augmented reality through a universal and inter-generational to foster international growth.
* bleam: the 1st interactive logo offering a unique augmented reality experience and new "mobile marketing" usages.
** Printer National, Business Card Designs, Wikipedia, http://www.ipsos-na.com
Ubleam developed the 1st standard of mobile augmented reality and was an award-winner at the LeWeb13 Paris international conference. The bleam* (a smart logo) enables marketing and merchandising materials to be digitised and to monitor performance in real time on the Ubleam platform. This innovation also revolutionises industrial traceability by introducing new mobile interactions which result in saving time and money.
Many brands and companies are already using the bleam and its platform: Krys, B&B Hotels, Radisson, Stabilo, Capgemini, Airbus, stakeholders in the gas sector, etc.
Founded in 2011 by Samuel Boury and Olivier Mezzarobba, the Toulouse-based start-up Ubleam launched its SAAS products in France in 2013 and anticipates achieving 1m users with its flagship product (the 1st augmented reality business card).
For further information: http://www.ubleam.com/
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impac...
Mar. 2, 2015 02:00 AM EST Reads: 3,048
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of present...
Mar. 2, 2015 12:00 AM EST Reads: 2,993
VictorOps is making on-call suck less with the only collaborative alert management platform on the market. With easy on-call scheduling management, a real-time incident timeline that gives you contextual relevance around your alerts and powerful reporting features that make post-mortems more effective, VictorOps helps your IT/DevOps team solve problems faster.
Mar. 1, 2015 05:00 PM EST Reads: 1,237
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, will discuss why containers should be paired with new architectural practices such as microservices ra...
Mar. 1, 2015 04:00 PM EST Reads: 1,460
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been ...
Mar. 1, 2015 04:00 PM EST Reads: 1,266
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focu...
Mar. 1, 2015 03:15 PM EST Reads: 1,365
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing...
Mar. 1, 2015 02:00 PM EST Reads: 1,352
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Mar. 1, 2015 01:45 PM EST Reads: 1,230
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
Mar. 1, 2015 01:15 PM EST Reads: 1,131
SYS-CON Events announced today Arista Networks will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Arista Networks was founded to deliver software-driven cloud networking solutions for large data center and computing environments. Arista’s award-winning 10/40/100GbE switches redefine scalability, robustness, and price-performance, with over 3,000 customers and more than three million cloud networking ports depl...
Mar. 1, 2015 01:00 PM EST Reads: 1,566
Application metrics, logs, and business KPIs are a goldmine. It’s easy to get started with the ELK stack (Elasticsearch, Logstash and Kibana) – you can see lots of people coming up with impressive dashboards, in less than a day, with no previous experience. Going from proof-of-concept to production tends to be a bit more difficult, unfortunately, and it tends to gobble up our attention, time, and money. In his session at DevOps Summit, Otis Gospodnetić, co-author of Lucene in Action and founder...
Mar. 1, 2015 01:00 PM EST Reads: 1,321
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, will explain the best practices of continuous testing at high scale, which is r...
Mar. 1, 2015 01:00 PM EST Reads: 1,205
Thanks to Docker, it becomes very easy to leverage containers to build, ship, and run any Linux application on any kind of infrastructure. Docker is particularly helpful for microservice architectures because their successful implementation relies on a fast, efficient deployment mechanism – which is precisely one of the features of Docker. Microservice architectures are therefore becoming more popular, and are increasingly seen as an interesting option even for smaller projects, instead of bein...
Mar. 1, 2015 12:00 PM EST Reads: 2,574
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
Mar. 1, 2015 12:00 PM EST Reads: 2,376
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @Things...
Mar. 1, 2015 12:00 PM EST Reads: 1,279